It’s Complicated

Photo by Anna Shvets from Pexels

B2B holiday gift giving was tricky without the constraints of COVID-19. Now, it’s practically a minefield. Does your company have the budget to give corporate gifts nine months into a pandemic? If teams are mostly working from home, will your gift end up at an empty office? Will your clients accept a gift when they can’t possibly know how many unaware-coronavirus-carriers have touched it? When choosing gifts for clients this year, here are five things to consider.

Surprise And Please

Don’t buy people stuff they don’t want just to buy them something.They’re your clients, part of your job is finding out what they like. What have they joked about in meetings? What does their website say about them? Has your sales staff left clues in your CRM? What is on their LinkedIn profiles interests lists? Strive to give gifts that both surprise and please. For example, you could send a gift-wrapped case of quality toilet paper. They won’t be expecting it (surprise) and it gives you the opportunity to make them laugh (please). Hopefully 2020 will be the only holiday season where toilet paper is considered a gift.

Set Reasonable Expectations 

Even if your business is growing during COVID-19, it’s counterproductive to flaunt that happy circumstance with an expensive corporate gift. If you give your clients an over-the-top gift this year, what will they expect next year? You are not trying to buy their loyalty. An extravagant gift leaves the impression you’re blissfully ignorant of the current economic climate. The easiest thing for you to do is to give all your clients the same gifts, but they don’t all pay you the same amount, right? (Helpful hint: if they paid you $1000 this year, a $90 gift is appropriate.) Your goal is twofold. One: demonstrate appreciation. Two: emphasize your relationships with these clients are important to you. The same goes for not spending enough money on client gifts. A coffee mug with your logo on it may daily remind them of you, but not in a good way. This is the year to scrutinize your list and decide which clients will receive a gift and which clients will receive a season’s greetings thank-you note.

Think Small

We’re all in this pandemic together. Buying gifts from local small businesses is a win-win-win. You acknowledge the importance of small businesses to the community in which you and your clients work. You remind your clients what a great community you both live and work in. You and your clients help sustain another business in your community. Most retail small businesses offer gift cards, home-town themed gifts, and some even offer contactless delivery.

Donate To Their Favorite Charity

Give in accordance with both your company’s and your clients’ company values. Your clients are people. They will remember who supported the community during these hard times. This gesture declares you appreciate the relationship your businesses have so much that you want to support the charitable organizations they care about; especially during the pandemic.

Wait For It

Your clients may be receiving lots of holiday gifts right now and yours could get lost in the pile. Think about waiting until January and giving a New Year’s present. This would set you apart, and, thanks to the pandemic, you have a great angle: “Good Riddance 2020!” or “Wishing You a New Year of Both Hope and Growth!”

What is your company gifting your clients this holiday season? Please share your ideas in the comments.

Can You Feel the Heat?

Photo by alex Lázaro from Pexels

This COVID Christmas feels off just enough to make us lose our balance. For example, our daughter called me during her commute home the other night. She was stressed. She’d spent eight mask-wearing-social-distancing hours at her office and was rushing home in Chicago traffic to set up the work station in her apartment. She was scheduled to guest on a college’s webcast to promote her company to their student listeners. As I tried to extinguish the fire of her burnout over the phone from 316 miles away and five minutes before Jeopardy!, she accused me of speaking in lyrics from Hamilton, an American Musical. Can you blame me? It has several relatable scenes of characters striving for work-life balance; “Non-Stop” being the most obvious.

The focus of the song “Non-Stop” is Alexander Hamilton writing The Federalist Papers, but he’s got a lot going on in addition. He’s practicing law. He’s a delegate to the Constitutional Convention. He’s distracted by Angelica Schuyler’s move to London and impending marriage. His wife, Eliza, pressures him to accompany her and their children on a summer vacation to her dad’s place, and George Washington enlists him to lead the Treasury Department. Alexander was both working from home and homing from work. Sound familiar?

  • Maybe you don’t practice law, but you do own a business
  • You aren’t a delegate to the Constitutional Convention, but maybe you are a board chair
  • Maybe you aren’t distracted by a friend moving across the ocean, but you are preoccupied by your child’s intent to move into his college’s student housing
  • Maybe you aren’t being pressured by your wife to accompany her and your children to the in-law’s place for a holiday, but, wait; maybe you are
  • Maybe you haven’t been approached to lead the Treasury Department, but you are concerned about leading your sales department through the rest of Q4

Add the holiday season to any one of the above scenarios and you’re on the road to burnout. So what can you do? Tap the brakes.

Ways to Combat Holiday Burnout

  • Take a day (or even just half a day) of vacation and get your hair done; particularly if you get a paid holiday off this month. The extra time spent on your appearance will make you feel better
  • Phone a friend. We’re all feeling a little mental right now. Find out how he is coping. Stay connected to people; especially the ones you care about and who care about you
  • Find your release. Take a walk outside. Listen to a true-crime podcast. Take a power nap. Snuggle your pet. Browse memes. Whatever it is, take fifteen minutes to decompress
  • Change your scenery. If you’re working from home, don’t conference call in the same room every time
  • Do something holiday themed. Wrap a Hanukkah gift. Bake Christmas cookies. Plan the Karamu menu. Switch to egg nog instead of coffee

I can’t believe I just suggested a drink other than coffee.

What are you doing to battle holiday burnout? Please share your tips and tricks in the comments section.

You Can Do Hard Things

Photo by Prateek Katyal from Pexels

Merriam-Webster defines resilience as a noun meaning “1: the capability of a strained body to recover its size and shape after deformation caused especially by cohesive stress and 2: an ability to recover from or adjust easily to misfortune or change.” Thanks to the pandemic, I can apply both of these definitions to my life. 1: My strained body needs to recover its shape after the deformation caused by COVID-19’s cohesive stress. 2. I strive to adjust to pandemic-induced change, but the constant pivoting makes me nauseous.

TMI

For this discussion, let’s stick with the second definition. We talked about a form of resilience in this earlier post. Other ways to think of resilience are Viktor Frankl’s theory of Tragic Optimism, Friedrich Nietzsche’s adage what doesn’t kill you makes you stronger, and even the Serenity Prayer. (I like Erma Bombeck’s version at the bottom of page 11.)

IRL 

It’s physically, mentally, and emotionally exhausting to think about our ingrained routines and adjust them for COVID-19. For example: Let’s say you’re a mom with a husband and two kids, one school age and one younger. You work in an office and your husband is a trucker. Every morning pre-pandemic, you:

  • Kissed your husband goodbye
  • Dropped your younger child at daycare
  • Dropped your older child at school
  • Hit your favorite coffee shop
  • Went to the office

Now, your husband is constantly on the road, your children are home, and your favorite coffee shop is closed. You’re working from home, but need faster internet to accommodate both your teleconferences and your older child’s online school. Overwhelmed? Resilience is taking baby steps toward solutions.

  • Buy some quality coffee and make yourself a pot
  • Call your internet provider and upgrade your speed
  • Tell your husband you’ll be thinking about him while he’s on his route today
  • Color with your youngest
  • Listen to your oldest’s struggle with an assignment
  • Email your manager. How is he doing? What is the one thing he’d like you to accomplish today?

Whew, you did it! You made it through the day! Take a deep breath and relax.

FTW

COVID-19 fatigue is real. You can get through any trial when you know it’s going to end; like a pregnant woman in labor. With no end in sight, you have to adjust your goals. In his book, Survival Psychology, John Leach describes transitioning from short term survival behavior to long term survival behavior. It seems very similar to the grieving process (e.g., shock, denial, anger, acceptance). One key is self-discipline, but be careful of thinking in absolutes like, “I’ve blown my diet by eating one cookie, so I may as well eat the whole bag.” One lapse does not ruin anything. Try again. Another key is your value system. Keep reminding yourself who you are and what you do. For example, say out loud to yourself:

  • I’m (your name)
  • I’m a (what you do) for my clients (or team)
  • The most important task for me to accomplish today is (your number one priority)
  • The next step to getting it done is (you get the idea).

Silly? Maybe, but it helps you to both focus and prioritize. Filter your priority list through the company’s current mission statement, which may have shifted because of COVID-19. (E.g., your company went from producing rum to hand sanitizer.) The company’s purpose should drive your daily tasks.

How is your company helping you be resilient? Please share in the comments section.

Thank You, Future Self

Photo by maitree rimthong from Pexels

As the global pandemic drags on and reshapes our economy, I’ve learned a few things. Spending our money on local small businesses is more important than ever, I can make really good coffee at home, and I should not look at my 401 (k) statement right now. What are some things you can do to financially sustain yourself through this seemingly endless crisis?

Reduce, Reuse, Recycle

Reduce – It may be difficult to increase your income right now, but you can find ways to save it. You aren’t driving your vehicle as much as you did pre-COVID-19, so you’re saving money on gas, oil changes, and wear and tear. Working (or not) from home eliminates the need for walking around money (e.g., money spent on coffee shops, lunches out, parking fees, etc.). You’re saving money simply by not being able to spend it. This should have added up fairly significantly eight months into the stay-at-home order. Move that money to your long-term savings account where it will earn interest.

Reuse – Stay away from online shopping. Yes, those yoga pants you found on Amazon are cute, but don’t you already have three pair of cute yoga pants? Cancel automatic renewals. Don’t you have enough goodies from Watch Gang, Trendy Butler, or BREO BOX to last a while?

Recycle – Compare your monthly expenses from February to October. Note any savings and why they happened. Can you sustain any of the circumstances that caused those savings once the world opens up more? For example, you saved money by working from home. Is it possible to make remote work more permanent? You’ve probably already thought about it, so take the next step and make a list of what it would require. Then, you’ll be ready with a plan to present to your manager when the time is right.

Let’s Make a Deal

Credit card companies make money selling debt and counting on you to pay it back with interest. If you have run up over $5000 in charges, (especially if you’ve lost your job) call your lender. Ask them to suspend payments for two months and to permanently lower your interest rate. Do not take them up on their offer to sell you more debt. With so many borrowers unable to repay due to COVID-19, credit card companies are in a bind and willing to work with you now more than ever. Take this opportunity to renegotiate the terms of your credit agreement. A new arrangement will protect your credit score.

You Can’t Touch This

Your assets are low right now, so don’t sell them. If you have a 401(k) and/or an IRA and get scared easily, don’t look at your account statements. If you get another stimulus check, consider putting it in your IRA if you can currently live without it. The people who managed to save money back in the recession of 2008 are still hitting their long-term savings targets. You have more financial support from the government than during the last recession. It’s not a lot, but it’s useful.

It feels like the pandemic will last forever, but nothing does, so resist the urge to live for today and think of your future self and what that person will need: food, clothing, and shelter. Even if you move just $25 a week to your long-term savings account, after one year, that’s $1300 your future self can live on.

How are you resisting the urge to panic over your budget? Please share in the comments section.

I Wish I’d Known

Photo by MSH

“Mom had made sure we were exposed to ideas and information that were not available to her as a young woman.” Brene Brown, Rising Strong

When I ran across that quote, it reminded me there are umpteen things I want my daughter to know about work because she’s a woman. Here are three.

Assertive and Likable

If you intend to be a leader, that violates current gender stereotypes. Research shows when a woman’s behavior violates gender stereotypes, it’s harder for her to advance in the organization. At my first full-time job, a male coworker chuckled at me, “Stop working so hard. You’re making the rest of us look bad.” The very behavior that could put me on a leadership path, made him uncomfortable. I navigated this by asking for help and including others (particularly male colleagues) when making decisions. To get promoted, I had to be both assertive and likable and that is not easy. Unfortunately, the business world hasn’t changed much.

Work-life Balance

If your job is building dependent (e.g., hospital, school, grocery), you have a better shot at work-life balance because you leave your work at the building. But you may be putting in more hours there keeping up with the demands of COVID-19, particularly if you work a frontline job. The pandemic revealed plenty of jobs aren’t tied to a specific building and can be done any time of day, blurring the line between work and home. As a woman, the work-life balancing act is more difficult thanks to stereotypical gender roles. The term work-life balance has a negative connotation, as if work isn’t part of your life. I suggest you strive for work-life integration. Pre-pandemic, this worked particularly well for those who have control over how and where they spend their workday. COVID-19 forced more employers to not only allow employees to work remotely, but also consider the possibility of making remote work a permanent option. Consequently, you have more opportunity to shape your day now than ever before and for the foreseeable future. It’s easy to go overboard and work too much, and there will be times when work is slow and life demands more of your attention. But if you create a schedule, coordinate with your partner and kids, unplug regularly to intentionally rest, work-life integration is more practical than work-life balance.

Own Your Success

In school, you work hard and get noticed. That doesn’t happen in the workforce. You have to promote yourself. First, internalize the fact you earned the right to recognition. We tend to remember our failures better than our successes, so keep a running list of your wins (e.g., attained goals set in your last performance review, clients you’ve landed, the number of clicks on the page you created for the company’s website). Second, accept compliments. Women are famous for diluting our achievements. We attribute our success to luck or we overshare credit. You work hard; accept recognition for it. This is not bragging. Just say thank you. Express gratitude for the contributions of coworkers who helped you, but don’t exaggerate their efforts and underestimate yours.

What advice do you give your daughters about work? Please share in the comments section.

Tick Tock Your Life is a Clock

Photo by Black ice from Pexels

You don’t have to make sweeping changes to the way you work to be more productive. COVID-19 has already brought sweeping changes to the way you work. Whether you are back in the office or still remote, little tweaks to your processes can have big results by the end of the week.

Concentrate

Multitasking is a myth. Even if you only spend five minutes concentrating on one task, you’ll get it done faster. You can’t prevent interruptions, but you can minimize distractions like silencing your phone and putting it out of reach so you can’t hear the social media notifications going off. Be proactive and don’t instantly react. Let the phone call go to voicemail. Let the email that just arrived sit in the inbox. Refuse the ad hoc meeting. Turn off instant message. Mute the computer. Are you a procrastinator? If your manager does not do regular accountability meetings, assign yourself project deadlines and write up your own weekly status reports. Take the last half hour of the day to determine what can be put off until tomorrow. The list should be both specific and realistic. For example: achieving inbox zero is not an acceptable task. Return Boss’s email regarding corporate holiday gifts, is. Calendar tasks that are important, but not urgent for times in your day you can count on having a quiet space in which to work.

Control

Most of us are really bad at estimating the passage of time. Keep track of how much you actually spend on tasks, including checking social media. An app may help. If the task is something you can do in less than five minutes, do it. Is there a task you’ve been dreading? Do it first and get it over with. When you receive a meeting request, ask yourself if your presence is necessary. Can you request an email summary or delegate someone else to attend? Speaking of email, most of it is someone adding a task to our list. Check your inbox at regular intervals. (Because you’ve muted the notification, right?) As soon as you log on, reply to every message that takes no more than two minutes to answer. If the message takes longer, write a rough draft, but don’t send it. A couple of hours later, refine it, and send it if you’re satisfied, then, repeat the process with the emails that arrived during that time. Schedule tasks according to when you feel most alert. Do deep work when you have the most brain power and routine tasks when you have the least.Take a break. Get up and stretch, walk around the block, or check social media. Change your scenery. Going outside or even just to a different room can boost your productivity.

You will get distracted and you will get mad at yourself for it. Forgive yourself and move on. Don’t overthink. Complete is greater than perfect. Do it. Leave it. Return to it. When all you’re changing are nitpicky details, submit it.

What are your productivity tips? Please share them in the comments section.