Communication – Page 12 – mardihumphreys.com

More Precious Than Gold

In a former life, I volunteered as a worship leader in the elementary ministry at a church in south metro Atlanta. (Fun fact: if you can motivate 5th grade boys to participate in worship, you can do anything.) At every service, we quoted our bullet-pointed mission statement. One of those bullets was The Golden Rule (TGR): Treat others the way you want to be treated. Flash forward to the present where a flaw in logic has reached my attention. TGR assumes others want to be treated the way I want to be treated. You know what assuming does (if not, DM me). Turns out, there is a better rule to follow: The Platinum Rule (TPR). It says: Treat others the way they want to be treated. How can following TPR help you interact with your work team?

Everyone has a unique personality, but a few common traits dominate. When you identify those traits, you can predict how to both communicate with colleagues and motivate them to do their best work. How do you find out how people want to be treated? First, you have to know your own behavioral style so you can adjust it to build rapport with those different from yours. Then, you can ask, observe, and experiment.

Ask

If you’re a manager, what are your direct reports’ goals, motivations, values, and learning styles? You can find out by having them take a personality assessment (DISC, CliftonStrengths, Ennegram, Meyers-Briggs, etc., there are a ton). The resulting data helps you better tailor employee incentives. For example, If money motivates Jack, giving him a raise should make him more productive. But, if Jill is motivated by a flexible schedule, giving her a four-day work week instead of a raise would make her more productive.

Observe

Identify a coworker who follows TGR. They are treating you the way they want to be treated. (Mind. Blown.) Look for patterns and habits. What is their vocabulary like? Do they openly share their feelings? Do they dress casually or more suit and tie? How is their workspace designed? Interact with them in various environments: meetings, social situations, continuing education training. For example: In a brainstorming meeting, who likes to throw all kinds of ideas out for group discussion and who likes to sit quietly and process one idea at a time?

Experiment

Make note of how your manager responds to public praise, a thank-you note, or when you make time for a huddle they request. Ask questions like,“Would you rather this conversation be a meeting or an email?” and “When you’re doing deep work will you turn your IM to Do Not Disturb so I know not to bother you, please?” Try different communication mediums and notice which they reply to the quickest: Email? Phone call? Text? IM? Video chat? In conversation, mirror their non-verbal cues. Do they relax? When you make people comfortable, they know, like, and trust you faster.

TPR requires more work than TGR, and brings more reward. TGR is easy because we know what we like, but for building relationships, TPR is better. How do you want to be treated? Please share in the comments.

You’re Asking For It

Our daughter called to tell us that a high-profile initiative she discovered and shepherded right up to the president of the international company’s office was approved. We celebrated then asked if this could lead to a promotion. She reminded us she was promoted in the last round of reviews and no one receives consecutive promotions. I suggested that may be because no one brings this level of business development to the company until now. (You expect her mother to say that, right?) Our conversation reminded me how difficult it can be to ask for promotion.

Problem

Society conditions us to believe our work should speak for itself and our employer will automatically reward us. Your manager’s job description may include developing you professionally, but they don’t have time to ask themselves, “Did my direct reports do anything promotion worthy today?” You are in charge of your future. If you’re doing next level work, you deserve promotion. Just because it’s not normal doesn’t mean you shouldn’t discuss it with your manager. You may be a catalyst for change.

Solution

Study the job description of the position you want. Do and document that next level work (especially your successes), then ask for the promotion at the appropriate time. Prepare for it by answering these questions:

Who profits from it? Promotion has to benefit your team, manager, other departments, the company, your clients, and you. What do others gain from your promotion? Leadership? Loyalty? Labor? Are other people going for this promotion? What makes you different? Do you have more: Certifications? Creativity? Connections? Be prepared to address how you’ll arrange handing off clients, working with teammates who may be jealous, and prioritizing multiple projects.

What have you done to earn it? Know the metrics by which your job performance is measured and track them weekly, quarterly, and yearly. Use this data to quickly and easily build your case. For example: How much money did you save the company? How much revenue did you bring in? How innovative is your solution to a perpetual challenge? What are your department’s KPIs?

When is the best time to ask for it? Traditionally, formal annual job performance reviews are the best time to present your case. If your company evaluates more frequently, don’t let receiving a promotion last time stop you from asking for another this time. If your company doesn’t do annual reviews, request one. You need to know at least every 365 days if you’re doing the quality of work that leads to promotion.

Why should you get it? Think of the objections your manager may raise and prepare for them. For example: Objection: No one receives consecutive promotions. Your Answer: No one brings this level of innovation to the company. Know your company’s top goals. Explain what you did to move the organization toward them using specific illustrations from your data.

How should you ask for it?

Do:

Act confident – make eye contact, sit up straight on the edge of the chair, speak in a conversational tone of voice
Control your emotions – if you feel nervous, convince yourself you’re excited
Be positive – you’re offering your manager the opportunity to shine by recognizing a rising star when they see one

Don’t:

Apologize – you aren’t imposing on your manager; your professional development is part of their job
Give your manager an out – Example: “Maybe this isn’t a good time, but…”
Play the victim – Example: “I need this promotion because (insert personal problem here)”

Result

If you receive the promotion by the end of the discussion, congratulations! But, don’t be stressed if you get a cliffhanger. It’s a good sign when your manager wants to contemplate your case instead of immediately saying no. If this happens, follow up in a week’s time. If you’re denied promotion, ask why. Is this a bad time for the company? Schedule a follow-up meeting for next quarter. Is there something lacking in your current job performance you need to work on (e.g., emotional intelligence, project management, leading a team)? Ask for projects showcasing those abilities. Do you lack the skills or certifications required for promotion? Set goals to obtain them. At the very least, this conversation makes your manager aware of your desire to contribute at a higher level.

What do you think is the most challenging aspect of asking for a promotion? Please share in the comments.

A Matter of Trust

**Photo by Christina Morillo from Pexels**

This is the last article of the series Know, Like, Trust. If you missed the first two, you can find them here and here. I saved trust for last because it’s pretty hard to achieve without the other two. Let’s say a Potential Client (PC) knows and likes us. Now, how can we earn their trust?

Respect

Becoming known and liked can happen relatively quickly, but trust doesn’t. It takes time to demonstrate integrity, dependability, and consistency. PCs trust our companies after they trust us as people. We need to accurately represent what our companies stand for and broadcast those core values through multiple communication channels. We should be prepared to answer frequently asked questions like:

Can your company really do what you say it can? We’re able to answer this with a testimonial page on our companies’ websites.
Do you really want to help my business succeed? We prove this by sharing our PCs’ “We’re Hiring!” posts on our companies’ social media platforms.
Are we like-minded in our values? We affirm this with a how-we-help statement in every employees’ elevator speech.

We know we’re earning our PCs’ trust when they begin liking, commenting on, and/or sharing our social media content. Sharing is especially exciting. It indicates our PCs are engaging with, endorsing, and embracing our companies’ value-driven content.

Realign

The biggest mistake we make in communication is assuming it has happened. Paraphrasing what our PCs said, reflecting it back, and repeating the process until we verify we heard correctly, demonstrates we not only want to understand the problems, but we are also actively listening. Initially, this exercise is time consuming, but realigning our communication style to our PCs’ streamlines the process for future conversations. Being in accord with our PCs is crucial when it’s time to address sensitive issues. For example, how we will handle our PCs’ customers’ Personally Identifiable Information (PII).

Resource

After all this work, we may discover we aren’t the best solution for a PC. Our role then becomes connecting them to someone who is, because we are in relationship with our PCs for the life of their businesses. We demonstrate both trust and courage when we offer, “What you need isn’t what we’re best at, but I know someone who is.” It’s important to have an established network of colleagues we know, like, and trust to partner with so when this happens, we’re ready to refer them. It not only solves our PCs’ current problem, but also sets us up as the future go-to, trouble-shooting resource. When our PCs’ next crises strikes, we will be the first people they reach out to for help. Referrals build trust between all businesses involved in reaching solutions. People love to connect people they trust to one another. When we pay it forward, our colleagues feel obliged to repay in kind by connecting us with one of their PCs whose problem we can better solve. The loyalty these relationships inspire can help everyone’s companies grow exponentially. When our PCs trust us, they want to keep collaborating with us. Who doesn’t want to work with someone who solves their problems?

What do you do to prove your trustworthiness to PCs? Please share in the comments.

What’s Not to Like?

Welcome to part two of the three part series: Know, Like, Trust. Last week we discussed how we want to be known. This week we’re talking about the importance of being liked. It reminds me of Sally Field accepting her Oscar for Places in the Heart. How can we attractively communicate both our values and our value propositions?

Make an Effort

Potential clients (PCs) work with individual problem solvers, not faceless companies. For example, let’s say you chose a primary care physician based on their affiliation with a hospital you like. During your appointment you have a bad experience with either the physician, nurse, tech, or front desk staff. You don’t go back because there are plenty of other physicians associated with the hospital you like. It’s a similar experience for our PCs. They want to know the people who represent our companies. They can only discern so much from success story pages on our websites, automated emails dripped into their inboxes, and video sales pitches. We have to make and maintain authentic, reciprocal relationships if we want glowing recommendations, positive reviews, quality referrals, and repeat business. These are the ingredients that protect our bottom lines. It takes a ton of energy to put the work into every interaction, every day. But, if we give PCs reasons to like us, (e.g., positive comments on their LinkedIn posts, an emailed link to an event you think they’ll enjoy, etc.) they will.

Be Approachable

Even if we don’t say the following sentences aloud, PCs can easily detect negative attitudes like:

Authoritative – “I’m smarter than you.”
Aloof – “I’m too cool for you.”
Abrupt – “I don’t have time for you.”

PCs open their lives to us. They’re considering using us as a resource to meet their needs at a time when they feel vulnerable. In conversations with us they’re wondering:

Is she listening to me?
Does she care how much pain I’m in?
Do her questions help me order my thoughts?
Are her illustrations relevant?
Is she just trying to make a sale?
After I purchase this, will she follow up to see if the solution worked?
If something goes wrong, can I count on her to fix it?
Does she have the best interest of my business at heart?

A good consultant is authentic, curious, and honest. To have a friend, you first have to be one.

Care

Best practice is offering our PCs space to unload the emotional baggage their problems have packed. To be liked, we have to care about their pain. Active listening is a great tool to demonstrate how much we care. Active listening requires more than our ears. It takes our:

Brains: How would we feel if we had this problem?
Eyes: What non-verbals do we observe (e.g., furrowed brow, crossed arms)?
Hands: We take notes both to prevent ourselves from interrupting and so we don’t forget the response forming in our heads.

PCs need partners they can count on, who are strong in the areas of their businesses where they are weak, and to come alongside them with the tools to grow their businesses. We want to form a team. Because when businesses support one another, everyone on the team wins.

When we make the effort to be approachable and to care, people like us. This is how businesses are sustained. This is how communities are built. What do you do to get PCs to like you? Please share your tips in the comments.

Knowing Me, Knowing You

Even though Presidents’ Day honors all U.S. presidents, we usually focus on celebrating George Washington and Abraham Lincoln; holding them up as examples of honesty and integrity. They aren’t remembered as salesmen, but wouldn’t you have to be an excellent salesperson to lead a country through war? The hallmark of a good salesperson is being known, liked, and trusted. Discussing all three would be lengthy, so let’s take the next three weeks to break them down. First up, how do we want to be known?

What They Know

Before the internet was born, consumers had to rely on a salesperson to learn about a product or service. If they were lucky, they had friends who used it and could ask them about their experiences. Even here in the digital age, recommendations, word of mouth, and reviews are the most trusted facets of marketing. In terms of information availability, we’re on a level playing field with our customers. People can quickly and easily fact check the stories marketers tell them, and they expect sincerity from everyone: big corporations, small businesses, healthcare providers, higher education, etc. Consumers don’t want to waste time listening to our sales pitch when they can go online and find out all they want to know about us with a quick search. Businesses can no longer put up a front. We can’t say we prize a certain value then behave like we don’t. Thanks to social media, there are no secrets. Customers have the power and they know it. Ignoring that fact makes us tone deaf, so our outreach should reflect our respect. People want to purchase from businesses that share their beliefs. We have to state ours in our media messaging, then live up to them every day. For example, if a company says they are earth-friendly, but 25% of their product includes petroleum-based ingredients, they will get backlash. People notice when we don’t mean what we say, and they remember when it comes time to purchase.

What We Want Them to Know

Not practicing what we preach leads not only to customers mistrusting the product, but also mistrusting the company and its employees; especially its sales force. People are smart and self-interest is obvious. They want to know the company they give their hard-earned money to is worthy of their trust, and we want to be that company. We get to know each other through conversation and connection. We need to answer the questions they aren’t necessarily asking, but we can see on their faces: Is this business ethical? Reliable? Transparent? Genuine? Honest? Does their representative seem different in person than her online presence portrays? Why does she work for this company? For example, I see people in pain and I’m driven to relieve it. The company I work for is in the IT space. Everyone has data. Eventually, managing it becomes cumbersome, especially for SMBs. My company gives me the freedom to relieve those burdens. As a result, I don’t see potential conquests. I see colleagues with challenges I can help solve.

What’s in it for me? A rising tide floats all boats. If they succeed, I do too. Am I a nice person? Yes. Do I need to make a living? Yes. Are these two goals mutually exclusive? No.

Does the public have the impression of your business you want them to have? Please share in the comments.

Entitled?

We may be at the tipping point for unusual job titles. Wizard of Lightbulb Moments, Problem Wrangler, and Creator of Happiness are a few I’ve seen lately. Full disclosure: my title is Change Agent. Working for a small business, I’m a Jack of All Trades, but that’s too long for a business card (my suggestion of Cat Herder was also rejected). Job titles are tricky. For example, when I was an Administrative Assistant, sometimes I was called Secretary. Oddly, no one ever asked me what cabinet post I held in the United States government. There are three categories of people to consider when choosing a job title: our organization, outsiders, and ourselves.

Organization

Titles can indicate the level of respect the organization assigns the job. For instance, employees at Disney Parks and Disney Stores are Cast Members. But, titles shouldn’t be inflated. For example, is a Janitor really a Sanitation Engineer? The company respects the employee, but finds the actual work of little value. When the work is respected, the title matters less.

Inflated job titles may boost an employee’s ego, but cost an organization credibility with clients. (Can you really make Senior Vice President at 23 years old?) Some companies use job titles to mark career paths (e.g., Associate to Manager to Director to VP), but internal level designations accompanied by clear goals and reporting structure (e.g., Level 1 is entry-level reporting to a department manager) may be better. Eliminating titles can force a company to get very specific about job descriptions and their commensurate compensation.

Some coworkers look at titles when choosing team members for collaboration. This can backfire if they choose to work with someone because she has Manager in her title instead of choosing someone with a lesser title, but who has a reputation for getting things done.

Outsiders

Generic titles (e.g., Sales Manager) don’t accurately reflect the holder’s combination of skills which should be changing at the pace of the technology they use. But, assigning titles to reflect an organization’s culture (e.g., Database Ninja) runs the risk of setting up communication barriers with potential clients. Scrum Master is a real job, but people outside the IT industry may not know what a Scrum Master does and feel too embarrassed to ask.

Our job titles influence future opportunities. They not only state what we do for the organization in a few words, they also reflect our position in the organization. For example, Media Associate is a more junior role than Media Manager. Stakeholders may feel more important working with a manager than with an associate.

Hiring managers also look for these distinctions. Progressive job titles (Associate, Manager, Director) in the same industry signal growth (learning and leadership). Titles may not matter at our current jobs, but if we look for another it will. We should consider including SEO keywords in our job titles so talent recruiters can find us.

Ourselves

Job titles provide social status. They can make us feel good about ourselves even when a fancy title (e.g. Senior Account Manager) is not attached to big money.

A title should both reflect what we do and how much responsibility we have. For example, a VP of Marketing will have more responsibility and experience than a Marketing Assistant but, inflating our job titles is dangerous. If we get hired to do something we say we can do, but really can’t, it not only damages our reputations, but also wastes both the hiring organization’s energy and our own.

How do you craft a job title that accurately and immediately represents what you do? Please share in the comments.

How Do You Spell Relief? E-m-p-a-t-h-y

The longer COVID drags on, the more fragile we feel. If everyone feels this way, it’s affecting the companies we serve. We need clients to buy our products and services, but desperation has a way of creeping into our subconscious and leaking out in our presentations. It’s neither attractive nor productive. We have to be willing to brainstorm our clients’ current problems and help them weigh the value of possible solutions – even if we are not the relief for their immediate pain point. Should we pay more attention to the role empathy can play in business? If so, how do we communicate it?

Care

It’s nice to do business with nice people. Given current events, even nice business people are stressed and stress can shorten anyone’s fuse. We have no idea what is going on with our clients outside of our relationships with them, and they may not be comfortable sharing. We should not take any atypical negative attitude personally. We should assume in showing up, our clients are coping as best they can. This is an opportunity for us to provide them with a respite. Remind them blue-sky thinking with us is a valuable idea-generation tool. Validate their efforts by telling them they’re doing a good job.

Pay Attention

When we meet with a client, we need to read the room (or the Zoom). Is she fidgety, grumpy, quiet? Does she look tired, worried, distracted? What about her body language? Is she slouching? Avoiding eye contact? The words she uses are also a clue. We should listen for emotionally charged words and the tone of voice she uses to say them. To find the emotions underneath the exterior, we can start the conversation with the obvious, “How are you doing? How is the family? How is business going?” We are looking for a point of connection. This is trickier than it sounds. For example, empathy is not the client laying out a scenario and me replying, “I know exactly how you feel because that happened to me too once.” While I may have experienced the same situation, my interpretation of it inevitably differs from my client’s. I discredit myself and discount my client if I say I know exactly how she feels. My goal is to understand her experience and feel her unique position with her in the moment. It’s more genuine to say, “Tell me more,” than “ I know how you feel because I…” We’re working to create a safe and judgement-free zone.

Listen

It’s extremely counterintuitive, but don’t problem solve at this point. It’s way too early in the process. Our clients want to feel heard and understood. They’re in pain and need relief. We have to demonstrate our desire to uncover why the pain exists in the first place. How would we feel if we were the ones experiencing this pain?

Not every meeting has to end with submitting a proposal. People can tell when we’re in relationship with them just to see how much we can gain from it. With a mindset of our success is tied to the success of our clients, we develop a sustainable business model based on mutual respect and trust and can build relationships that last for years.

How do you empathize with your clients without veering into problem solving? Please share your story in the comments section.

Another Christmas Story

Once upon a time, December was the busiest month of the year.

Holiday parties – my husband’s work, my work, our daughter’s school
Gifts – making a list (and checking it twice), buying, wrapping, personally delivering or shipping
Christmas cards – buying, writing the end-of-year-family newsletter, addressing, buying postage, mailing
Cooking – planning the menus, making a grocery list (also checking it twice) purchasing the ingredients, cooking, serving
Decorating – pulling decorations out of storage, repairing the damaged, purchasing new
Miscellaneous traditions – driving around to see Christmas lights, baking and delivering cookies for first responders, attending Christmas Eve service

My fingers are tired from typing this. At the time it was fun. We love putting on ugly Christmas sweaters, gathering with friends and family and coworkers and celebrating the season, right? Or do we just love the idea of it? We downplay the stress of its reality. Our brains exhausted from holiday office party small talk. Our savings account spent on gifts for neighbors we barely know. Our cupboards bare from constantly replenishing the buffet at our extended family’s feast. Our vision of the perfect holiday is rarely realized since we can’t control the players, and this holiday season, there isn’t much of anything we can control.

During our first holiday season in Georgia, my husband was a worship leader, our daughter was in elementary school, and I was a teacher’s aide. By the morning of Christmas Eve, all three of us were exhausted from, well, see the list above. Working multiple Christmas Eve services, my husband was unavailable from early morning until late evening. Our daughter and I attended the first service. We grabbed tins of cookies the congregation baked for first responders on our way out. In the car, we ordered pizza before leaving the parking lot. By the time we dropped off the cookies at the firehouse located between the church and the restaurant, our pizza was waiting for us at the drive-thru. We got home and put on our jammies (it was only about 1:00PM, btw). I found White Christmas on TV. We ate pizza. We sang “Happy Birthday” to Jesus, blew out the candles on His cake, and ate slices for Him. We napped. When my husband got home, we repeated the process. We watched Christmas movies, stuffed our faces, and napped for the next 24 hours. Christmas Day ended with a drive through a local coffee shop for lattes and hot chocolate and meandering through neighboring subdivisions to look at their Christmas lights on the way back home. We did not answer the phone or check social media the entire time. It was the most relaxed the three of us had been since Thanksgiving. When the next year rolled around our daughter asked if we could do it again. I dubbed it “cocooning” and it became a tradition for the rest of our Georgia residency.

Several of our holiday activities aged out. I no longer send a year-end family newsletter. I refer everyone to social media. Email makes sending season’s greetings both quick and inexpensive. Because of COVID-19, more traditions are canceled this year and if I’m honest, I’m sorry, not sorry. We have plenty of options to cocoon. We can:

have food delivered either from our grocery to make our favorite treats, or from a local restaurant. If we order through a food delivery service, we keep a local driver employed
stream most any Christmas movie ever made
have decorations and jammies delivered from a local department store
stream holiday music playlists from our chosen service
send a cookie gift basket to our nearest firehouse through a local bakery
watch our church’s Christmas Eve service on their website
make our own lattes and hot chocolate and tour neighborhood Christmas light displays from our couch thanks to YouTube (For my Dayton, Ohio friends, you can see the old Rike’s holiday windows virtually)

This global crisis has given us a holiday gift: a reason to celebrate small. Do you usually:

travel 312 miles to stay with the in-laws? Can’t this year; COVID
spend hundreds of dollars on gifts? Can’t this year; COVID
attend your partner’s office holiday party? Can’t this year; COVID.

The pandemic has taken people we love, employment we need, and freedoms we cherish away from us. But, it has given us a reason to stop, be grateful for what we still have, and act on it. Let’s celebrate through our words and (maybe virtual) presence the people we’ve leaned on, both personally and professionally, to get through 2020. Isn’t that the essence of the holidays? Making sure people know how much we appreciate them?

How are you adjusting your holiday celebrations this year? Please share in the comments.

You Can Do Hard Things

Merriam-Webster defines resilience as a noun meaning “1: the capability of a strained body to recover its size and shape after deformation caused especially by cohesive stress and 2: an ability to recover from or adjust easily to misfortune or change.” Thanks to the pandemic, I can apply both of these definitions to my life. 1: My strained body needs to recover its shape after the deformation caused by COVID-19’s cohesive stress. 2. I strive to adjust to pandemic-induced change, but the constant pivoting makes me nauseous.

TMI

For this discussion, let’s stick with the second definition. We talked about a form of resilience in this earlier post. Other ways to think of resilience are Viktor Frankl’s theory of Tragic Optimism, Friedrich Nietzsche’s adage what doesn’t kill you makes you stronger, and even the Serenity Prayer. (I like Erma Bombeck’s version at the bottom of page 11.)

IRL

It’s physically, mentally, and emotionally exhausting to think about our ingrained routines and adjust them for COVID-19. For example: Let’s say you’re a mom with a husband and two kids, one school age and one younger. You work in an office and your husband is a trucker. Every morning pre-pandemic, you:

Kissed your husband goodbye
Dropped your younger child at daycare
Dropped your older child at school
Hit your favorite coffee shop
Went to the office

Now, your husband is constantly on the road, your children are home, and your favorite coffee shop is closed. You’re working from home, but need faster internet to accommodate both your teleconferences and your older child’s online school. Overwhelmed? Resilience is taking baby steps toward solutions.

Buy some quality coffee and make yourself a pot
Call your internet provider and upgrade your speed
Tell your husband you’ll be thinking about him while he’s on his route today
Color with your youngest
Listen to your oldest’s struggle with an assignment
Email your manager. How is he doing? What is the one thing he’d like you to accomplish today?

Whew, you did it! You made it through the day! Take a deep breath and relax.

FTW

COVID-19 fatigue is real. You can get through any trial when you know it’s going to end; like a pregnant woman in labor. With no end in sight, you have to adjust your goals. In his book, Survival Psychology, John Leach describes transitioning from short term survival behavior to long term survival behavior. It seems very similar to the grieving process (e.g., shock, denial, anger, acceptance). One key is self-discipline, but be careful of thinking in absolutes like, “I’ve blown my diet by eating one cookie, so I may as well eat the whole bag.” One lapse does not ruin anything. Try again. Another key is your value system. Keep reminding yourself who you are and what you do. For example, say out loud to yourself:

I’m (your name)
I’m a (what you do) for my clients (or team)
The most important task for me to accomplish today is (your number one priority)
The next step to getting it done is (you get the idea).

Silly? Maybe, but it helps you to both focus and prioritize. Filter your priority list through the company’s current mission statement, which may have shifted because of COVID-19. (E.g., your company went from producing rum to hand sanitizer.) The company’s purpose should drive your daily tasks.

How is your company helping you be resilient? Please share in the comments section.

Gratitude Works

Thanksgiving is the time of year we discuss gratitude, but 90% of Americans started talking about it a few weeks into the quarantine as a way to fight stress. COVID-19 has given us plenty of time to think. If we dwell on what we’ve lost instead of what we’re grateful for, we’ll get depressed. Research indicates practicing gratitude has physical health benefits like better sleep, a stronger immune system, and lower blood pressure. It also benefits the health of your business.

With a Bit of a Mind Flip

Pre-COVID-19, gratitude in your workplace may have looked like Free Doughnut Fridays, employee of the month awards, or celebratory team lunches at the country club. Those are nice, but they don’t inspire company loyalty. Historically, work is a place for competition. Everyone battling for the same promotion or the biggest percentage of the limited raise pool. Would it surprise you to learn the key to retaining talented people is expressing gratitude, exhibiting patience, and excusing mistakes? When these habits are ingrained in a company’s culture and practiced by everyone from the C-Suite on down, they create a place where employees want to work. Why should you thank someone for what they’re paid to do? Studies indicate employees who feel valued are not only more productive, but also support the company’s goals. Gratitude reinforces trust. It bonds teams and reduces employee burnout which are especially important right now during the pandemic. Expressing gratitude is not only good for the person receiving appreciation, but also for the person giving it. Using positive words, recognizing a coworker for their contribution, or thanking a direct report’s effort, alters the mindset of the praise giver. You feel good when you see you’ve made someone else feel good.

I Have to Praise You Like I Should

The holiday season is a logical time to begin the habit of a company-wide gratitude practice, but don’t stop January 2. Put triggers in place to keep it going throughout the new year. Gratitude isn’t a feeling, it’s an action, so you must choose to express it and can give it anytime. The key is consistency. Think about putting someone in charge of identifying employees who deserve recognition and determining how they should receive it. For example, if an individual contributor is shy, putting him on speaker view at the company-wide teleconference to thank him may backfire. Being the center of attention may embarrass instead of appreciate him. Something else to consider: it’s logical to praise success, but you can be grateful for failure too. Every failed iteration of your process brings you closer to the solution. This allows you to thank team members for their soft skills (e.g., patience, perseverance), as well as their job performance. It’s work to give sincere thanks and make sure everyone is included, but the ROI can be huge. An employee who feels appreciated does more than the bare minimum her job requires.

COVID-19 Era Gratitude Suggestions:

Thank you emails – to individual contributors from their managers
Thankful Thursdays – managers send reminders to individual contributors to thank a team mate for something they helped with this week
Begin 1:1s with something you appreciate (e.g., unique insights, positive attitude, critical thinking, sense of humor) this can come from either the manager or the individual contributor
Create a page on the company’s website devoted to staff thanking each other

How does your company thank its employees? Please tell us about it in the comments section.