Culture – Page 13 – mardihumphreys.com

Knowing Me, Knowing You

Even though Presidents’ Day honors all U.S. presidents, we usually focus on celebrating George Washington and Abraham Lincoln; holding them up as examples of honesty and integrity. They aren’t remembered as salesmen, but wouldn’t you have to be an excellent salesperson to lead a country through war? The hallmark of a good salesperson is being known, liked, and trusted. Discussing all three would be lengthy, so let’s take the next three weeks to break them down. First up, how do we want to be known?

What They Know

Before the internet was born, consumers had to rely on a salesperson to learn about a product or service. If they were lucky, they had friends who used it and could ask them about their experiences. Even here in the digital age, recommendations, word of mouth, and reviews are the most trusted facets of marketing. In terms of information availability, we’re on a level playing field with our customers. People can quickly and easily fact check the stories marketers tell them, and they expect sincerity from everyone: big corporations, small businesses, healthcare providers, higher education, etc. Consumers don’t want to waste time listening to our sales pitch when they can go online and find out all they want to know about us with a quick search. Businesses can no longer put up a front. We can’t say we prize a certain value then behave like we don’t. Thanks to social media, there are no secrets. Customers have the power and they know it. Ignoring that fact makes us tone deaf, so our outreach should reflect our respect. People want to purchase from businesses that share their beliefs. We have to state ours in our media messaging, then live up to them every day. For example, if a company says they are earth-friendly, but 25% of their product includes petroleum-based ingredients, they will get backlash. People notice when we don’t mean what we say, and they remember when it comes time to purchase.

What We Want Them to Know

Not practicing what we preach leads not only to customers mistrusting the product, but also mistrusting the company and its employees; especially its sales force. People are smart and self-interest is obvious. They want to know the company they give their hard-earned money to is worthy of their trust, and we want to be that company. We get to know each other through conversation and connection. We need to answer the questions they aren’t necessarily asking, but we can see on their faces: Is this business ethical? Reliable? Transparent? Genuine? Honest? Does their representative seem different in person than her online presence portrays? Why does she work for this company? For example, I see people in pain and I’m driven to relieve it. The company I work for is in the IT space. Everyone has data. Eventually, managing it becomes cumbersome, especially for SMBs. My company gives me the freedom to relieve those burdens. As a result, I don’t see potential conquests. I see colleagues with challenges I can help solve.

What’s in it for me? A rising tide floats all boats. If they succeed, I do too. Am I a nice person? Yes. Do I need to make a living? Yes. Are these two goals mutually exclusive? No.

Does the public have the impression of your business you want them to have? Please share in the comments.

Entitled?

We may be at the tipping point for unusual job titles. Wizard of Lightbulb Moments, Problem Wrangler, and Creator of Happiness are a few I’ve seen lately. Full disclosure: my title is Change Agent. Working for a small business, I’m a Jack of All Trades, but that’s too long for a business card (my suggestion of Cat Herder was also rejected). Job titles are tricky. For example, when I was an Administrative Assistant, sometimes I was called Secretary. Oddly, no one ever asked me what cabinet post I held in the United States government. There are three categories of people to consider when choosing a job title: our organization, outsiders, and ourselves.

Organization

Titles can indicate the level of respect the organization assigns the job. For instance, employees at Disney Parks and Disney Stores are Cast Members. But, titles shouldn’t be inflated. For example, is a Janitor really a Sanitation Engineer? The company respects the employee, but finds the actual work of little value. When the work is respected, the title matters less.

Inflated job titles may boost an employee’s ego, but cost an organization credibility with clients. (Can you really make Senior Vice President at 23 years old?) Some companies use job titles to mark career paths (e.g., Associate to Manager to Director to VP), but internal level designations accompanied by clear goals and reporting structure (e.g., Level 1 is entry-level reporting to a department manager) may be better. Eliminating titles can force a company to get very specific about job descriptions and their commensurate compensation.

Some coworkers look at titles when choosing team members for collaboration. This can backfire if they choose to work with someone because she has Manager in her title instead of choosing someone with a lesser title, but who has a reputation for getting things done.

Outsiders

Generic titles (e.g., Sales Manager) don’t accurately reflect the holder’s combination of skills which should be changing at the pace of the technology they use. But, assigning titles to reflect an organization’s culture (e.g., Database Ninja) runs the risk of setting up communication barriers with potential clients. Scrum Master is a real job, but people outside the IT industry may not know what a Scrum Master does and feel too embarrassed to ask.

Our job titles influence future opportunities. They not only state what we do for the organization in a few words, they also reflect our position in the organization. For example, Media Associate is a more junior role than Media Manager. Stakeholders may feel more important working with a manager than with an associate.

Hiring managers also look for these distinctions. Progressive job titles (Associate, Manager, Director) in the same industry signal growth (learning and leadership). Titles may not matter at our current jobs, but if we look for another it will. We should consider including SEO keywords in our job titles so talent recruiters can find us.

Ourselves

Job titles provide social status. They can make us feel good about ourselves even when a fancy title (e.g. Senior Account Manager) is not attached to big money.

A title should both reflect what we do and how much responsibility we have. For example, a VP of Marketing will have more responsibility and experience than a Marketing Assistant but, inflating our job titles is dangerous. If we get hired to do something we say we can do, but really can’t, it not only damages our reputations, but also wastes both the hiring organization’s energy and our own.

How do you craft a job title that accurately and immediately represents what you do? Please share in the comments.

Still Dreaming

On Monday, January 17, 2000, all 50 states began recognizing the third Monday in January as a holiday. Most celebrate it exclusively as Martin Luther King Jr. Day. Media typically highlight one of King’s most famous speeches. We haven’t yet realized his dreams. We still have lots of work to do. My dreams revolve around the American workforce. Here are five of them.

Earnings

I dream of equal pay for equal work. The disparity we hear about most is probably the wage gap between women and men. The latest statistics I found are from 2019 when, on the average, women earned $.80 for every $1.00 earned by men. But, employees of color, employees with disabilities, and LGBTQ(IA+) employees experience even wider wage gaps. The U.S. Department of Labor has been trying to fix this since the 1960s and is still working on it; which leads me to my next dream.

Child Care

I dream of safe, dependable, economical, quality child care for every family. Since the 1950’s, the number of women entering the workforce (including mothers) began to rise steadily, peaking in 2000. The cost of living meant a significant number of families required more than one income to survive. Consequently, parents had to pay someone to watch the kids while they were at work. In 2019, around 10% of a family’s income went to pay for child care. There is plenty of research out there on this topic. Here is an insightful article about why child care is so expensive. Here is an article on why America resists universal child care.

Health Care

I dream of available, affordable, and accessible health care for all workers. I have no answers; only questions and research. Why is this so hard? Why does it cost so much? Other developed countries have figured it out, why can’t we?

Inclusion

I dream of every employee having the opportunity to not only voice their opinions, but also have them heard, acknowledged, and taken seriously. It’s time to make diversity in the workplace a given. American companies should employ genders, religions, ages, races, other-abilities, etc., at least as varied as our clients. Our companies’ workforces ought to reflect the people we serve. How can we produce relevant user experiences if we limit our knowledge to how someone like us uses our product? We need to take the next step and embrace inclusion. This goes beyond diversity. If our workplace is diverse, but only one or two group’s opinions matter, the marginalized groups will take their talents to our competition.

Work Week

I dream of workers being compensated for results instead of time. With so many of us homing from work, er, I mean, working from home; haven’t we proven the forty-hour-work week is as dead as the Wicked Witch of the East? The eight-hour workday was invented by Henry Ford in the early 1900’s to recruit talent who were used to working 12-hour days. With the availability of technology, project-based solutions, and team-based problem solving, the current model is no longer best practice. The organizations who develop compensation criteria for productivity based on results will likely attract the best workforce talent.

How would you revamp the current conditions for America’s workforce? Please share your suggestions in the comments.

How Do You Spell Relief? E-m-p-a-t-h-y

The longer COVID drags on, the more fragile we feel. If everyone feels this way, it’s affecting the companies we serve. We need clients to buy our products and services, but desperation has a way of creeping into our subconscious and leaking out in our presentations. It’s neither attractive nor productive. We have to be willing to brainstorm our clients’ current problems and help them weigh the value of possible solutions – even if we are not the relief for their immediate pain point. Should we pay more attention to the role empathy can play in business? If so, how do we communicate it?

Care

It’s nice to do business with nice people. Given current events, even nice business people are stressed and stress can shorten anyone’s fuse. We have no idea what is going on with our clients outside of our relationships with them, and they may not be comfortable sharing. We should not take any atypical negative attitude personally. We should assume in showing up, our clients are coping as best they can. This is an opportunity for us to provide them with a respite. Remind them blue-sky thinking with us is a valuable idea-generation tool. Validate their efforts by telling them they’re doing a good job.

Pay Attention

When we meet with a client, we need to read the room (or the Zoom). Is she fidgety, grumpy, quiet? Does she look tired, worried, distracted? What about her body language? Is she slouching? Avoiding eye contact? The words she uses are also a clue. We should listen for emotionally charged words and the tone of voice she uses to say them. To find the emotions underneath the exterior, we can start the conversation with the obvious, “How are you doing? How is the family? How is business going?” We are looking for a point of connection. This is trickier than it sounds. For example, empathy is not the client laying out a scenario and me replying, “I know exactly how you feel because that happened to me too once.” While I may have experienced the same situation, my interpretation of it inevitably differs from my client’s. I discredit myself and discount my client if I say I know exactly how she feels. My goal is to understand her experience and feel her unique position with her in the moment. It’s more genuine to say, “Tell me more,” than “ I know how you feel because I…” We’re working to create a safe and judgement-free zone.

Listen

It’s extremely counterintuitive, but don’t problem solve at this point. It’s way too early in the process. Our clients want to feel heard and understood. They’re in pain and need relief. We have to demonstrate our desire to uncover why the pain exists in the first place. How would we feel if we were the ones experiencing this pain?

Not every meeting has to end with submitting a proposal. People can tell when we’re in relationship with them just to see how much we can gain from it. With a mindset of our success is tied to the success of our clients, we develop a sustainable business model based on mutual respect and trust and can build relationships that last for years.

How do you empathize with your clients without veering into problem solving? Please share your story in the comments section.

Can You Feel the Heat?

This COVID Christmas feels off just enough to make us lose our balance. For example, our daughter called me during her commute home the other night. She was stressed. She’d spent eight mask-wearing-social-distancing hours at her office and was rushing home in Chicago traffic to set up the work station in her apartment. She was scheduled to guest on a college’s webcast to promote her company to their student listeners. As I tried to extinguish the fire of her burnout over the phone from 316 miles away and five minutes before Jeopardy!, she accused me of speaking in lyrics from Hamilton, an American Musical. Can you blame me? It has several relatable scenes of characters striving for work-life balance; “Non-Stop” being the most obvious.

The focus of the song “Non-Stop” is Alexander Hamilton writing The Federalist Papers, but he’s got a lot going on in addition. He’s practicing law. He’s a delegate to the Constitutional Convention. He’s distracted by Angelica Schuyler’s move to London and impending marriage. His wife, Eliza, pressures him to accompany her and their children on a summer vacation to her dad’s place, and George Washington enlists him to lead the Treasury Department. Alexander was both working from home and homing from work. Sound familiar?

Maybe you don’t practice law, but you do own a business
You aren’t a delegate to the Constitutional Convention, but maybe you are a board chair
Maybe you aren’t distracted by a friend moving across the ocean, but you are preoccupied by your child’s intent to move into his college’s student housing
Maybe you aren’t being pressured by your wife to accompany her and your children to the in-law’s place for a holiday, but, wait; maybe you are
Maybe you haven’t been approached to lead the Treasury Department, but you are concerned about leading your sales department through the rest of Q4

Add the holiday season to any one of the above scenarios and you’re on the road to burnout. So what can you do? Tap the brakes.

Ways to Combat Holiday Burnout

Take a day (or even just half a day) of vacation and get your hair done; particularly if you get a paid holiday off this month. The extra time spent on your appearance will make you feel better
Phone a friend. We’re all feeling a little mental right now. Find out how he is coping. Stay connected to people; especially the ones you care about and who care about you
Find your release. Take a walk outside. Listen to a true-crime podcast. Take a power nap. Snuggle your pet. Browse memes. Whatever it is, take fifteen minutes to decompress
Change your scenery. If you’re working from home, don’t conference call in the same room every time
Do something holiday themed. Wrap a Hanukkah gift. Bake Christmas cookies. Plan the Karamu menu. Switch to egg nog instead of coffee

I can’t believe I just suggested a drink other than coffee.

What are you doing to battle holiday burnout? Please share your tips and tricks in the comments section.

Gratitude Works

Thanksgiving is the time of year we discuss gratitude, but 90% of Americans started talking about it a few weeks into the quarantine as a way to fight stress. COVID-19 has given us plenty of time to think. If we dwell on what we’ve lost instead of what we’re grateful for, we’ll get depressed. Research indicates practicing gratitude has physical health benefits like better sleep, a stronger immune system, and lower blood pressure. It also benefits the health of your business.

With a Bit of a Mind Flip

Pre-COVID-19, gratitude in your workplace may have looked like Free Doughnut Fridays, employee of the month awards, or celebratory team lunches at the country club. Those are nice, but they don’t inspire company loyalty. Historically, work is a place for competition. Everyone battling for the same promotion or the biggest percentage of the limited raise pool. Would it surprise you to learn the key to retaining talented people is expressing gratitude, exhibiting patience, and excusing mistakes? When these habits are ingrained in a company’s culture and practiced by everyone from the C-Suite on down, they create a place where employees want to work. Why should you thank someone for what they’re paid to do? Studies indicate employees who feel valued are not only more productive, but also support the company’s goals. Gratitude reinforces trust. It bonds teams and reduces employee burnout which are especially important right now during the pandemic. Expressing gratitude is not only good for the person receiving appreciation, but also for the person giving it. Using positive words, recognizing a coworker for their contribution, or thanking a direct report’s effort, alters the mindset of the praise giver. You feel good when you see you’ve made someone else feel good.

I Have to Praise You Like I Should

The holiday season is a logical time to begin the habit of a company-wide gratitude practice, but don’t stop January 2. Put triggers in place to keep it going throughout the new year. Gratitude isn’t a feeling, it’s an action, so you must choose to express it and can give it anytime. The key is consistency. Think about putting someone in charge of identifying employees who deserve recognition and determining how they should receive it. For example, if an individual contributor is shy, putting him on speaker view at the company-wide teleconference to thank him may backfire. Being the center of attention may embarrass instead of appreciate him. Something else to consider: it’s logical to praise success, but you can be grateful for failure too. Every failed iteration of your process brings you closer to the solution. This allows you to thank team members for their soft skills (e.g., patience, perseverance), as well as their job performance. It’s work to give sincere thanks and make sure everyone is included, but the ROI can be huge. An employee who feels appreciated does more than the bare minimum her job requires.

COVID-19 Era Gratitude Suggestions:

Thank you emails – to individual contributors from their managers
Thankful Thursdays – managers send reminders to individual contributors to thank a team mate for something they helped with this week
Begin 1:1s with something you appreciate (e.g., unique insights, positive attitude, critical thinking, sense of humor) this can come from either the manager or the individual contributor
Create a page on the company’s website devoted to staff thanking each other

How does your company thank its employees? Please tell us about it in the comments section.

Vuja de (This is Not a Typo)

As a result of COVID-19, a major employer in my community has decided to have their 1600 employees permanently work from home. This could signal the beginning of a mass transition to permanent remote work for many of us. Obviously, there are some jobs that cannot be done from home (waiter, mail carrier, fire fighter, etc.), but if you used to be in an office under the watchful eye of your supervisor and now she’s not in your residence dictating how you spend 40 hours a week, this is a chance to vuja de your role.

Vuja de means looking at something familiar in an unfamiliar way. Before the pandemic, did you feel limited? Did you have little control over how you did your job or what tasks you had to accomplish? The upheaval of quarantine is a logical time to explore aligning your passions, abilities, and standards with your job. For example: Let’s imagine your job is recruiting college seniors for internships. One of your tasks is to discuss next steps with them and answer their questions. Pre-COVID protocol was to spend hours at the office surprising them all individually with an unscheduled phone call. This is a perfect time to book a teleconference and invite a dozen interns to attend. This saves you time, allows recruits to meet whom they’ll work with, and prompts follow-up questions relevant to the whole group; questions no one thinks to ask when put on the spot during a spontaneous phone call.

We have an unprecedented opportunity to demonstrate we can adjust our positions to better fit both our strengths and our needs and still get our work done; in fact maybe even get more work done. At the beginning of sheltering from home, most employers were skeptical full-time employees would actually work the traditional 40 hours every week. Turns out, they were right. Research indicates employees are working longer to prove we’re actually productive. With a long term crisis on our hands, we’re compelled to view our jobs as flexible because the conditions under which we perform them have to be.

During this time of returning to the office, we can ask ourselves, “What needs to get done?” “When is the best time to do it?” “Where is the best place to do it?” For example, if you’re working on a budget report, and you need to concentrate, the best time and place for you may be 11:00PM in your home office while everyone else is asleep. But if you’re brainstorming ways to automate a client’s requisition process, you may need to be in the office with your team and a wall full of whiteboards. The tasks should dictate the schedule and venue and will likely produce a hybrid model of working from both home and the office.

It would be wise to document your responsibilities since sheltering at home began. What projects have you completed? How much time did you spend? Who worked with you? How did you communicate (e.g., in person or remote)? You can use this data to produce a case study for your manager proving the benefits, both to her and the company, of allowing you the freedom to vuja de your role.

How have you adjusted your job description during the pandemic? Please share in the comments section.

I Wish I’d Known

“Mom had made sure we were exposed to ideas and information that were not available to her as a young woman.” Brene Brown, Rising Strong

When I ran across that quote, it reminded me there are umpteen things I want my daughter to know about work because she’s a woman. Here are three.

Assertive and Likable

If you intend to be a leader, that violates current gender stereotypes. Research shows when a woman’s behavior violates gender stereotypes, it’s harder for her to advance in the organization. At my first full-time job, a male coworker chuckled at me, “Stop working so hard. You’re making the rest of us look bad.” The very behavior that could put me on a leadership path, made him uncomfortable. I navigated this by asking for help and including others (particularly male colleagues) when making decisions. To get promoted, I had to be both assertive and likable and that is not easy. Unfortunately, the business world hasn’t changed much.

Work-life Balance

If your job is building dependent (e.g., hospital, school, grocery), you have a better shot at work-life balance because you leave your work at the building. But you may be putting in more hours there keeping up with the demands of COVID-19, particularly if you work a frontline job. The pandemic revealed plenty of jobs aren’t tied to a specific building and can be done any time of day, blurring the line between work and home. As a woman, the work-life balancing act is more difficult thanks to stereotypical gender roles. The term work-life balance has a negative connotation, as if work isn’t part of your life. I suggest you strive for work-life integration. Pre-pandemic, this worked particularly well for those who have control over how and where they spend their workday. COVID-19 forced more employers to not only allow employees to work remotely, but also consider the possibility of making remote work a permanent option. Consequently, you have more opportunity to shape your day now than ever before and for the foreseeable future. It’s easy to go overboard and work too much, and there will be times when work is slow and life demands more of your attention. But if you create a schedule, coordinate with your partner and kids, unplug regularly to intentionally rest, work-life integration is more practical than work-life balance.

Own Your Success

In school, you work hard and get noticed. That doesn’t happen in the workforce. You have to promote yourself. First, internalize the fact you earned the right to recognition. We tend to remember our failures better than our successes, so keep a running list of your wins (e.g., attained goals set in your last performance review, clients you’ve landed, the number of clicks on the page you created for the company’s website). Second, accept compliments. Women are famous for diluting our achievements. We attribute our success to luck or we overshare credit. You work hard; accept recognition for it. This is not bragging. Just say thank you. Express gratitude for the contributions of coworkers who helped you, but don’t exaggerate their efforts and underestimate yours.

What advice do you give your daughters about work? Please share in the comments section.