Last month we talked about burnout and how, as employees, we can both recognize and minimize it. On the other side of the organization, what can employers do to help extinguish burnout?
Why is Burnout the Employer’s Problem?
Because employees who burn out quit their jobs and replacing them is expensive. In their 2020 Recruiter Nation Survey, Jobvite found that retention is the second highest recruiting priority according to the HR professionals who participated. And according to Legaljobs, 45% of employees in the United States are job hunting. Turnover can cost an employer up to one-third of an employee’s annual salary due to lost productivity as well as recruiting efforts.
What Can Employers Do About It?
Set Reasonable Boundaries – For example, if you send emails at 7:46PM on weeknights, texts at 9:12PM on Saturdays, and/or direct messages at 6:12AM on Independence Day, then you are assigning someone a task. A valuable employee is at least going to stop what they are doing and reply no matter how many times you type, “No rush.” Even if you don’t expect the employee to do anything about your request at the time, you are still imposing a mental load on them. Now they have to remember to remind you of the thing you wanted them to do when you contacted them outside of normal work hours. Establish rules around communication. Include acceptable hours, expected response times, and appropriate modes. For example, if there is an emergency requiring their attention outside of normal work hours, then you will call them instead of email or text. Reiterate these boundaries once a quarter. BTW, most email platforms have a feature that allows you to send your message during someone’s normal business hours. Please use it.
Reevaluate Productivity Goals – Are pre-COVID KPIs still in place? Should they be? How reasonable are they? The workforce is moving toward a productivity model where job performance can no longer be measured by when, where, or how many hours employees work. Consider normalizing flexibility. For example, in performance reviews commend the employee for taking their earned PTO instead of praising them for perfect attendance. Best Practice: Leadership models taking time off, flexible work environments, and/or remote work days.
Communicate – Listen with empathy to your team on a regular basis. Can you set up in-person office hours or a virtual coffee once a week to bond with your team? Find common ground. Support and encourage self-care and mental health. Record a 30 second video on your company’s instant messaging platform and send it (during normal hours, please!) to your direct reports. Remind them that the intense project they’re working on will get done more efficiently if they rest their brains for a few minutes every hour. In 1:1 meetings, invite employees to discuss challenges outside of the job that are negatively affecting their ability to work. Is the solution something the company can provide as part of their benefits package?
As we approach the holidays, I hope both employers and employees get some rest from their work. Maybe in front of a roaring fire in your fireplace or, like me, a fireplace online. Please let those embers be the only burnout you allow.
As a manager, what strategies do you use to ease employee burnout? Please share in the comments.