Category: Productivity

Take Cover


Photo by Dom J

Last month I said don’t get me started about cover letters still being a thing. Well, somebody got me started so fasten your seatbelts. 

Waste is my pet peeve. Money, food, potential, any kind of waste annoys me. Since 74% of hiring professionals say they do not read an applicant’s cover letter, writing them feels like a waste. First, you have to tailor your resume to every job description. Then you have to write a cover letter that does not duplicate your resume. Finally, you must repeat the process for all your job applications. Why do we still have to write cover letters?

Introduction

Cover letters are most effective when you know who the hiring manager is, but they don’t know you. Check their social media profiles. Invite them to connect on LinkedIn. Ask your network if anyone knows them and if so, request an email introduction. Google them to find areas of common ground you can mention in the opening paragraph to personalize your cover letter. Think of this as an opportunity to showcase your written communication skills. Articulate your thoughts and ideas in as few words as possible. Demonstrate your attention to detail by using action verbs to indicate you researched the company and understand the job requirements. You usually have to apply on the company’s website, but applicant tracking systems (ATS) are not your friends. After applying online, email your cover letter and resume directly to the hiring manager. Include a note saying you applied online and, for their convenience, you attached copies so they can easily identify you in their ATS.

Initiative

Cover letters are useful for addressing employment gaps, career changes, or special circumstances. Briefly explain the situation, give context, and share how the result makes you the best fit for this position. For example, let’s say you are a software engineer who got laid off. While looking for a full-time position, you helped a non-profit develop a tool to standardize their donor database. In your cover letter, say something like, “You’ll notice in my resume that my last position was eliminated seven months ago. I’ve filled that time gap with a project for my favorite non-profit. I developed a tool to standardize their donor database. Now supporters only receive one request per campaign. I will use what I learned from this project to help you improve your customers’ experience.”

Interest

Cover letters give voice to your enthusiasm. Managers want to hire employees who want to do the specific jobs they have open. If you apply for a job just because you need the paycheck, that attitude will seep into your cover letter. Differentiate yourself from other applicants by explaining why you are interested in the company, what attracts you to the role, and how you can contribute to the organization’s goals. These specifics signal to the hiring manager that you have put both thought and effort into what a relationship with the company could look like. 

If it’s a job you really want, then write a cover letter and make the most of it. Personalize it by adding details from your research on both the company and the hiring manager. Highlight people you both know. State why you’d like to work for them. Include links to your portfolio or awards or quotes from clients who appreciated your work. Build a case for why you are the ideal candidate for the job.

Should cover letters still be a thing? Please share what side of the debate you’re on in the comments. 

It’s Good to Have Hope

Photo by Karolina Grabowska from Pexels

I’m hearing a lot of “Good riddance 2020,” as if at the stroke of midnight on Friday our current situation will magically vanish. Pretty to think so, but I reckon at 12:01AM on January 1, 2021, we’ll still be facing a global pandemic, social unrest, political infighting, an economic crisis, and murder hornets. Maybe I’m just a pessimist. You’ve probably attended more than one meeting where someone started a sentence with, “Hindsight being 20-20…” We’re rapidly approaching the time when 2020 will literally (and I don’t use that word often) be in hindsight. Instead of wishing it away, let’s decide what we can learn from it. Here is my Top 5 List of Things We Should Remember After 2020.

5. Going Out

Remember those health department ratings we used to ignore at the entrance to our favorite restaurant? We’ll be checking out those hygiene standards the next time we’re allowed to dine in. We’ve learned to make fun out of whatever is handy: board games, YouTube videos, a musical instrument; we should keep doing that. Quarantine squashed FOMO since there was no out to fear missing. We can normalize ditching happy hour in favor of personal development like learning a foreign language.

4. Travel

Remember what flying was like prior to September 11, 2001? Well, here we go again. Some pandemic travel restrictions may be permanent. Plus, CFOs’ eyes are now open to how much money their companies can save using virtual options for meetings, recruitment, and conventions. We can stop stocking up on travel-size toothpaste.

3. School

Remember parent-teacher conferences? Both parents and teachers had to take off work, arrange childcare, and cram months of learning issues into a ten minute meeting. The number of students failing their classes is on the rise since the shift to online learning. We can transition to parent-teacher teleconferences. Engaging in a ten minute 1:1 from wherever we are twice a month has to be more effective for parents, teachers, and students.

2. Work

Remember when essential workers were practically invisible? They taught our children, stocked our grocery shelves, repaired our roads, monitored our health, etc. While their contributions are still front and center, we can do the hard work of figuring out childcare, equal pay for equal work, and affordable healthcare, as a start.

1. Home

Remember when we only cleaned our homes when company was coming over? Now we disinfect every surface, every hand, and every package that enters our abode. While we can probably calm down a bit after mass vaccinations, regular hand-washing for 20 seconds is a good habit to hang on to.

2020 reminded us to slow down, buy from local small businesses, and everyone reacts to stress differently. For me, the hard lesson of 2020 is: It’s okay not to be okay. While it gives me opportunity to be strong when others are weak, I discovered it’s difficult for me to invite help when I’m weak. Let’s not be the guy who thinks he can control the uncontrollable. Someone needs to be vulnerable and admit he’s struggling. In 2021, let’s be him. Let’s be that guy.

What are some lessons you want to take with you when 2020 ends? Please share in the comments section.