Relationships

Getting Directions

Customer success became one of my passions during the pandemic. I wondered what our users’ experience was with us. So, I asked them. What are your expectations? Are we, at the very least, meeting them? How can we bring more value to the relationship? Their answers to these questions were as unique as they were. Each of their journeys to us was different, but had three major themes in common.

Awareness

Customer success begins when a stranger turns into an acquaintance. It involves multiple touch points across various channels, including online platforms, events, and other customer’s opinions of their experience with you. How did they first connect with you? Social media? Word of mouth? Networking event? You have to collect data at each interaction and analyze it so you can personalize communications, services, and outcomes to encourage your potential customer’s engagement. This is a relationship. It’s personal. It’s unique. They expect tailored experiences based on their preferences. For example, did they see a post on LinkedIn promoting your monthly newsletter, then click through to your website and subscribe? Then they are interested in the content you provide. This is a good time to find out how clear your message is. Does this potential customer easily see your value proposition?

Anticipation

Do you have a process for onboarding customers? During discovery conversations, can you identify potential hurdles? Do they look confused when you list your offerings? Is the language in your proposal clear? Have you given them three ways to contact you at their convenience with questions? By anticipating their needs and challenges you can proactively address issues before they escalate. Ask them what their preferences are. How do they want to be communicated with? What are their goals? What does success look like? Then ask yourself: How do they benefit from working with you? Are they excited for check in meetings or do they keep cancelling? Monitor your customers’ behavior. It’s feedback you can use to identify patterns of frustration then quickly course correct. Use conflict as an opportunity to strengthen the relationship. Whatever you promised to do for them over deliver on time and on budget.

Advocacy

As you move through a project for your customer, continuously optimize their experience by making notes of what works and what doesn’t. Regularly review and update their customer journey map based on feedback, data analysis, and their evolving expectations. This helps you not only stay responsive to their changing needs and preferences, it also makes them want to work with you again and again. You craft such a superior experience, they reward you with their loyalty. They organically become your champion in the community. They write good reviews and refer their friends to you. At this point in the journey, you come full circle for how a new customer becomes aware of you: word of mouth.

People need stuff and they assign value to those who can give them what they need. By understanding a customer’s journey from awareness to advocacy, you can move more confidently through the know, like, and trust process.

What do you do to understand your customer’s journey? Please share in the comments.

Want to Know

Last week we began Let’s Get Critical, a four-part series on critical thinking, by defining what it is. Here in part two, let’s discuss why critical thinking is essential to your job performance.

Business moves at the speed of trust. Active listening combined with critical thinking and empathy is one of the fastest ways to build trust. When you communicate your ideas clearly to your teammates, attentively listen to them, and respectfully debate with them, then your meetings are more likely to generate positive results. Building a safe space for everyone to contribute ideas not only facilitates effective productivity within your team but also across the organization. When you repeatedly give your subject matter expertise to anyone who asks for it everyone wants to know you.

Decisions

Critical thinking prevents knee-jerk reactions while helping you make wiser choices faster. Testing your assumptions breeds confidence because either you get confirmation that you are right or you find out you are wrong before you go telling a bunch of people. Identifying the various factors, considering their impact on people, processes, and performance, and predicting potential consequences for each all help you excel at solving problems efficiently. Banish the phrase, “because we’ve always done it that way,” from your mind. It squelches the culture of transformation your organization needs to survive. Instead make it a habit to question existing processes, listen to your team’s ideas, and propose low-risk experiments. Using critical thinking this way enables you to quickly grasp new concepts and adjust your strategies accordingly. This capability becomes more crucial as technology like Artificial Intelligence speeds up the pace of business evolution. Adapting to new challenges, identifying the opportunities in crises, and devising original conclusions require you to possess strong critical thinking skills because you have to navigate ambiguity, normalize change, and address challenges with clarity and precision. It is an organization’s critical thinkers who identify inefficiencies, brainstorm new ways to correct them, and drive the mission forward.

Future

Critical thinking is a power skill. It equips you with the tools and mindset necessary to thrive in today’s competitive job market. You help maintain a positive work environment conducive to productivity and innovation when you can:

Demonstrate your creative resourcefulness at problem solving
Think strategically and align your actions with your organization’s goals
Communicate complex concepts concisely and in easy-to-understand terms
Recognize when it is time to pivot, embrace change, and quickly learn new skills
Empathetically challenge both yours and others’ assumptions and welcome alternative perspectives
Actively seek feedback and regularly reflect on your experiences
De-escalate tensions, constructively resolve conflicts by seeking common ground, and facilitate meaningful dialogue to foster collaboration

For example, let’s say you are on a software development team troubleshooting a critical bug in a new application. Instead of resorting to quick fixes or assuming you know what is wrong, your team applies critical thinking skills to systematically diagnose the root cause of the issue. You conduct thorough analysis, dig through code repositories, and interview stakeholders to gather relevant information. Through rigorous testing and experimentation, you identify the underlying flaw, implement a sustainable solution, and document it to prevent similar issues from happening in the future.

Next week let’s talk about how you can demonstrate critical thinking skills to further your career. How does thinking critically help you do your job? Please share in the comments.

Under the Influence

Coworkers and managers influence your decisions. They have plans for you, but do their expectations align with your values, skills, and goals? Influence is a powerful tool that shapes your organization’s decisions, strategies, and culture. As a leader, it’s essential to intentionally decide whom you allow to influence you, but how?

Who You Are Looking For

Stay away from influencers who are negative, office politicians, cynical, and toxic. Look for people who ooze credibility, integrity, and reliability. Seek out people whose life experiences and ideas are different from yours. Surround yourself with individuals who encourage, inspire, and interact with everyone; not just those who can help them get ahead. You want to follow leaders who are committed to building a healthy and productive workplace environment. These may be colleagues with seniority, peers with specialized knowledge, or direct reports whose work ethic you admire.

What You Want From Them

You need influencers who will offer guidance, provide valuable insights, and exert a positive influence on your leadership style. These are not people who tell you what you want to hear. They both challenge and uplift you. They are accountability partners who spark your mutual growth. Align yourself with individuals who tell you the truth in love. You can identify them by the way they ask you questions then allow you space to rethink your opinions. These types of leaders are busy people. Relentlessly respect their time and find ways to bring value to the relationship.

Boundaries

It’s tricky to collaborate as a member of a team and complete your own assignments and avoid becoming a doormat. To maintain this delicate balance, you have to diplomatically manage both your supervisors’ and coworkers’ influence.

Set: Do you have time to complete your report and help your coworker prep for their client meeting? Be realistic about your own workload and deadlines. Does your team share calendars? Can they see when you are busy and vice versa? It is better to be unexpectedly available than to withdraw the help you said you’d give.

Communicate: As Brene Brown says, “Clear is kind. Unclear is unkind.” When you receive requests for help, first express your willingness to collaborate then email your manager and copy the requestor. Ask for clarity on whose project has priority in terms of what is best for the organization. If your manager decides your input is crucial to the project your teammate is working on, and that means you will miss a deadline on your own work, then ask what the new deadline for your own work is.

Protect: When prioritizing someone else’s project benefits you, your teammate, and your company, then it makes sense to move your boundary. But there is always that one person (let’s call them: TOP) who repeatedly asks for help until that task you do for them becomes part of your job description. Every time TOP asks for help, ask yourself: What is TOP’s track record for getting their own work done? Does what TOP wants me to do directly impact our organization’s bottom line? Will this project make me more visible to management and/or clients? Politely decline TOP’s invitation to do their work when the additional task conflicts with your current commitments or if it’s outside the scope of your responsibilities. It’s okay to offer guidance, share your expertise, and encourage problem-solving, but avoid taking on TOP’s tasks. For example, if TOP asks you for prospects, invite them to look at your LinkedIn contacts, filter for their target, and find people they want introductions to. If TOP persists, redirect them to your manager.

What criteria do you use to decide whom you allow to influence you? Please share in the comments.

Bad Blood

This is part two of four in the series: Independently Owned and Operated.

Disagreement over project management, differences in communication styles, and defensive personalities impact people, processes, and profits. When you let go of minor clashes with coworkers you prevent negative energy from impeding productivity for the entire team. But what do you do when you have ongoing conflict with a coworker?

Flip the Script

Conflict is inevitable in any workplace and it’s not always bad. If you expect it, then you are ready to do your part to constructively resolve it. Frame conflict in your mind as a learning opportunity. One of your most powerful tools to disrupt destructive patterns of conflict is active listening. When a conflict sparks, emotions run high, and communication breaks down. By actively listening to your teammate (make eye contact, nod in acknowledgment, paraphrase what you heard, and say it back to them) you demonstrate empathy and a genuine desire to understand their perspective. This not only ensures clarity, it also deescalates emotion. Take ownership of your part in the conflict. This is not an admission of guilt. It’s a declaration of empowerment. It demonstrates you have agency to shape the outcome. After actively listening to your coworker’s position, communicate your position in 30 seconds or less. Use “I” statements to avoid sounding accusatory. For example, say “I feel frustrated when…” instead of “You always do…” Receive their feedback as objectively as possible.

Walk a Mile

Put yourself in your teammate’s shoes. What is driving their behavior? What do they have at stake? Understanding their motivation helps you find common ground. Conflict resolution is not about winning or losing. It’s about working together to move forward. Acknowledge, assume, and appreciate that you both want the best solution to the conflict. If they did not care, then there would not be conflict so get curious. Is it possible to collaborate for a win-win outcome? Can merging your different perspectives address the root cause of your on-going conflict? It’s likely the solution you reach together will be stronger than a solution either of you will achieve on your own.

Recruit a Referee

You may not be able to resolve on-going conflict on your own. When it seems insurmountable, it’s time to bring in a neutral third party, like your manager or someone from HR. Ask them to facilitate a structured conversation. This needs to be a safe space for open communication and a confidential discussion. Do not jump to conclusions or assign blame. Do acknowledge your part in the situation and ask for honest feedback. The third party is removed from the emotion of the conflict and they have a higher-level view of it than both you and your teammate. This, combined with their experience, enables them to give you new ideas for resolution.

Continuous Improvement

Every conflict offers opportunity for personal and professional growth. Make time to reflect on the conflict resolution process. What worked well? What could be improved? What do you wish you’d done or said? What do you wish you had not done or said? Use each experience to refine your skills. Conflicts don’t have to be roadblocks. You can make them stepping stones to success.

Are you in conflict with a coworker? How are you working through it? Please share in the comments.

Beginnerhood

This is part one of four in a series titled: Independently Owned and Operated.

Whether you are upskilling or taking on increased responsibility, your success hinges on tolerating the discomfort of being bad at doing something new long enough to get good at it. How does owning your beginnerhood help you achieve your goals?

Learning a New Skill

Beginnerhood is an unavoidable phase in pursuit of any skill. For example, when you first learn to code, you write the source code, then compile, link, and execute it over and over again until you get the result you want. It doesn’t take long to get both stuck and frustrated. If you remind yourself this phase is temporary, then you realize the discomfort will eventually go away because mastery comes from practice. Don’t shy away from trying new things because you are afraid to fail. Live in the discomfort long enough to learn from it.

Taking on Increased Responsibility

Whether it’s leading a team, handling larger projects, or managing important accounts, initially you will feel uncertain and maybe inadequate. To be successful, be humble. Acknowledge your initial shortcomings and state your desire to learn quickly. You will make mistakes. When they happen, frame them in your mind, and in your status reports, as part of your process for getting better every day. You are expected to stumble. You are also expected to persevere through challenges. You will not immediately have all the answers. Seek input from your teammates. Being vulnerable with them builds trust.

Overnight Success is a Myth

We all want instant gratification, so we think being bad at something is a setback. Expecting instant mastery is not only unrealistic but can also be a significant barrier to your professional development. The temptation to quit shortly after beginning can be strong. Pat yourself on the back every time you take the next step in doing something new. It helps get you through the awkwardness of your early attempts.

The Power of Resilience

Resilience is an underrated power skill. It’s the secret sauce of success. When you get discouraged by missteps, frame each stumble as a valuable lesson. Instead of seeing it as a deficiency, use it as a stepping stone. Bouncing back from initial failures and learning from those mistakes builds the strength you need to overcome future obstacles. Resilience doesn’t come from a string of unbroken successes. It comes from rising after every fall. Normalize setbacks so that you view them as opportunities for growth rather than insurmountable obstacles.

Cultivating a Growth Mindset

When you use these tools, you cultivate a growth mindset. You believe you can develop your abilities through dedication and hard work. This perspective transforms anxiety into excitement. You welcome challenges because they are opportunities to stretch your abilities and expand your skills. Successful people own their beginnerhood and workplaces can play a pivotal role in encouraging a growth mindset. When you focus on effort, perseverance, and resilience you create an environment where the team feels empowered to tackle new challenges without the fear of being judged.

Are you going through a beginnerhood? How are you handling the discomfort? Please share in the comments.

Working 5 to 9

If you received an inheritance, have passive income, or won the Powerball, yay you! But plenty of people seek additional employment to pay bills. Whether you refer to it as a side hustle, moonlighting, or a gig, as of April 2023, 39 % of Americans have one. Why do employees work side gigs? Why are employers concerned when an employee has one? What can both do to alleviate those concerns?

Why Employees Work Side Gigs

Finances – The cost of living keeps going up and as of March 2023, only 87 % of full-time private industry workers had access to medical care benefits. Self-funding health insurance, retirement, upskilling, etc., may not be possible with income from one full-time job.

Passion – The gig economy offers possibilities for personal growth. For example, maybe you are a teacher who loves baking and you have a side hustle making special occasion cakes. Experiments combining flavors and coming up with original designs is a creative outlet.

Development – A side gig is an opportunity to develop additional skills. For example, maybe you are a software developer who loves writing and you have a side hustle blogging for a website. Sharing your knowledge can establish you as a subject matter expert.

Why Employers Get Concerned

Conflict – An employee may end up working on projects that directly compete with yours. This results in divided loyalty and compromises the employee’s ability to prioritize and dedicate their full attention to the work they do for you. There is a risk that the knowledge, skills, or innovations they gained working for you could contribute to a competitor’s success.

Liability – If an employee’s side gig is in a similar industry or involves activities that could potentially harm the company’s reputation, you may be responsible for any consequences including financial repercussions.

Productivity – Employees with side hustles may find themselves stretched thin, leading to a decline in overall job satisfaction and eventually burnout. Side gigs may create tension among team members, especially if some employees feel burdened with extra responsibilities or perceive others as not fully committed to the team’s goals. This makes retaining your employees difficult.

How Both Can Come Together

Communicate – Employers should establish clear boundaries and written guidelines to ensure side gigs do not interfere with job responsibilities, deadlines, or the cohesion of the team. This will help maintain trust and prevent misunderstandings. Speaking openly of the side gig in regular check-in meetings promotes accountability.

Motivate – Employers can reap certain advantages from employees with side gigs. So, it’s crucial employers understand why their employee has one. Employees actively pursuing their passions outside of work find renewed inspiration and creativity. This positively impacts their job performance and helps employers retain a diverse and engaged workforce.

Innovate – Employers can embrace the concept of “intrapreneurship.” When employees channel their entrepreneurial spirit within the organization, employers can grow a dynamic and forward-thinking workplace culture. Employees with side gigs often bring new skills and experiences to their primary roles, fostering an environment of innovation and adaptability within the workplace.

Employers have legitimate reservations about their workforce engaging in side gigs. It’s essential to recognize that not all side gigs pose a threat to the employer-employee relationship. The nature of work evolves daily and business moves at the speed of trust. Tools like communication, empathy, and flexibility are necessary to help your organization thrive.

Do you have both a full-time job and a side gig? How do you make that work? Please share in the comments.

Genuine Connection

One of the most valuable resources for your professional growth is the wisdom and experience of Subject Matter Experts (SME). But approaching them requires respect and authenticity. A cold email with Can I Pick Your Brain? as the subject line makes you look lazy right off the bat. Let’s explore a strategic framework for reaching out that will lead to meaningful interactions and genuine connections.

Propose

Both you and the SME know you are asking them for a favor, so acknowledge that upfront with politeness and in-advance gratitude. For example, instead of using Can I pick your brain? as the subject line, substitute it with May I Learn from Your Experience? or May I Have Your Perspective? Then immediately after the greeting, clearly articulate why you’re reaching out. What specific insights do you want and why do you think this person can give them to you? Are you navigating a challenging project? Do you need to understand industry trends? Are you seeking career guidance? Describe their expertise that prompted you to reach out, then state what you will bring to the interaction. Emphasize the mutual benefits of connecting. For example, you can publish a post about what you learn from your conversation with them on your social media platforms and tag them. By framing the discussion as a two-way street, you position yourself as someone who values collaboration and is committed to adding value to their work.

Pregame

SMEs put content out into the world to test its resonance. Most are open to both feedback and discussion. But if your ask is vague or too open-ended, your SME won’t be able to meaningfully contribute to your development. Prepare a set of targeted questions that align with your goals and challenges. Include a couple in your cold email and request a meeting to obtain the SME’s answers. Set a flexible deadline for your request. For example ask, “Would you have time in the next two weeks to answer those questions and, depending on your answers, maybe one or two follow up questions?” Being upfront about your intentions shows you are mindful of the SME’s time and sets the stage for a focused and productive conversation. Giving the SME time to process your request before you meet is more likely to yield actionable advice.

Prepare

Nothing conveys sincerity more than establishing you’ve done your homework. Get familiar with their background, accomplishments, and any recent contributions they’ve made to their industry. In your cold email, reference specific aspects of their work that resonate with you. Before reaching out, follow them on LinkedIn and react and/or comment on their posts. This showcases your genuine interest in their expertise and signals that you pay attention to their work. SMEs are inundated with meeting requests. Offer to meet in person, to arrange a 20 – 30 minute videoconference, or to send them an email with a list of three to five questions they can answer at their convenience. Consideration of their time increases the likelihood of a positive response. It takes practice and follow up, but mastering the art of seeking advice from SMEs can be a game-changer in your professional journey.

Do you seek advice from strangers you admire? How do you ask them for it? Please share in the comments.

The Catch

Here in the technology space there is a lot of murmuring around unlimited Paid Time Off (PTO) as an employment benefit. As of October 1, 2023, 43.16% of job listings in the technology sector offered unlimited PTO. Is it the answer to better work-life integration and increased job satisfaction?

Employers

Productivity: You want to enhance employee well-being, but unlimited PTO inherently carries the risk of abuse. A sudden surge in leave requests can halt delivery on a contract. Traditional PTO policies provide structure for you to manage workloads effectively. With unlimited PTO, how do you both anticipate and mitigate potential gaps in staffing? How does this unpredictability affect project timelines?

Policy: The absence of a clear legal framework can lead to potential disputes with your workforce. The United States does not legally require paid time off for workers, so it is a business expense for companies that offer PTO to employees. Unlimited PTO must have an expiration date so you can budget. Many states expect businesses to pay out earned time off when an employee leaves the organization. In August, CBS News reported that American companies are carrying about $224 billion in liability for employees’ unused PTO. If employees are not earning PTO, then companies do not have to pay them for what they do not use. How will you address employees’ expectations of getting paid for unused unlimited PTO?

Employees

Panic: How do you know how much time off is too much? Last March, Forbes found that employees with unlimited PTO only take 10 days off annually. Why? Fear, too much work to do, and pressure from their managers because of the timing. When employers do not have rules around PTO, every request is a negotiation and instead of a contractual term of employment, time off becomes a moral issue. Can the company afford to pay you to not work? If your manager thinks you take too much time off, does that negatively impact your next promotion?

Peers: You may feel compelled to match your teams’ work habits. But accumulating significant amounts of unused time off can lead to burnout. Do your coworkers grumble about filling in for you? Will you be labeled a slacker if you take extended time off?

Both

Expectations: The goal is to balance the employer’s need for productivity and the employee’s desire for flexibility. Establish transparent guidelines outlining expectations for both individual contributors and managers. Clearly communicate that taking time off is not only acceptable but also encouraged for maintaining healthy boundaries.

Check-In: Schedule regular check-ins to assess workloads, stress levels, and job satisfaction. Encourage open communication between teams and managers to address concerns and prevent burnout.

Train: Equip managers and individual contributors to effectively navigate the challenges of unlimited PTO policies. Help supervisors acquire skills to manage workloads, plan for time-off coverage, and create an environment that values both productivity and employee well-being. Clearly communicate unlimited PTO policies to your workforce.

Adjust: Conduct periodic reviews of the unlimited PTO policy to assess its impact on productivity and employee satisfaction. Employers need to be willing to continuously improve the policy based on employee feedback and changing organizational needs.

While unlimited PTO seems like a perfect solution to work-life integration, it comes with its own set of challenges. Striking the right balance between flexibility and productivity requires thoughtful implementation, clear communication, and a commitment from both employers and employees to make it work.

Does your organization offer unlimited PTO? Please share your experience using it in the comments.

Prognostications

The workforce spent 2023 dealing with disruptions. Unions on strike, the influence of ArtIficial Intelligence (AI), mass layoffs, and too many more to list here. Relationships between employers and employees can be challenging under the best conditions. Throw in a wrinkle like negotiating remote/hybrid business models and soon you are managing change more than you are serving customers. With 2024 rapidly approaching, what issues should you pay attention to?

Remote and Hybrid

The seismic shift towards remote work that began as a temporary fix to keep businesses open during COVID-19 is here to stay.

Employers: Invest in tools that secure data and facilitate seamless collaboration across geographically dispersed teams. For example, Microsoft Teams, Slack, Basecamp, etc.

Employees: Hone your digital communication skills and set up a remote workspace conducive to this new work environment. For example, adequate lighting, a neutral background, and a quality headset for videoconferencing.

Upskilling and Reskilling

Normalize continuous learning. Technology renders some skills obsolete and creates demand for new ones faster than you think. AI is a great example.

Employers: Provide training to help your workforce collaborate effectively with AI.

Employees: Acquire a basic understanding of AI and identify ways to leverage it in your role. LinkedIn Learning has some great courses. They are free if you have a Dayton Metro Library card.

And don’t forget the importance of soft skills, or what I like to call, power skills.

Employers: Positively reinforce qualities like emotional intelligence, adaptability, empathy, and effective communication in your workforce.

Employees: Develop those power skills mentioned above. They will enhance your individual performance and make your work environment more positive and collaborative.

DEIB

Diversity, equity, inclusion, and belonging (DEIB) are no longer just buzzwords. They are critical components of a thriving workplace.

Employers: Prioritize DEIB initiatives. They not only foster a culture of innovation in your organization, they also help you reach new customers.

Employees: Volunteer to be on project teams whose members do not look like you.

Well-being

There is a link between a healthy, engaged workforce and overall business success.

Employers: Offer initiatives like mental health support, flexible work hours, and wellness programs in your employee benefits package.

Employees: If your employer does not offer such initiatives, then prioritize work-life integration, set boundaries, and communicate openly to your manager about your well-being.

Gig Economy

You know the gig economy is a thing when the IRS has a Gig Economy Tax Center page on its website. Understanding how to navigate and thrive in the gig economy is a valuable skill for both employers and employees.

Employers: Tap into the gig economy to access specialized skills on a project by project basis.

Employees: Embrace the freedom and autonomy it affords and check the employee handbook for the rules around moonlighting.

Ethics

Corporate social responsibility and environmental sustainability are no longer optional. Employees are increasingly seeking employers who align with their values and contribute positively to society.

Employers: Integrate sustainability practices into your operations to attract the talent you need.

Employees: Consider the moral and social impact of your organization’s actions. It has a direct impact on the culture of your workplace.

Technology advancements and societal changes are constants every year. A heightened awareness of the importance of a holistic approach to work is a recent transformation that will continue in 2024. The trick for both employers and employees is how to use these trends to drive success both for your organization and your team.

What 2024 trends did I miss? Please share in the comments.

Network Expansion

When COVID-19 hit, networking went from in-person happy hours and handshakes to online webinars and QR codes for LinkedIn profiles. What practices did we learn during the pandemic that we should keep for 2024?

Then: In-person Events

Conferences, seminars, and mixers gave you a forum to connect. You met new people, exchanged business cards, and mingled face-to-face. This environment facilitated reading non-verbal cues, making a strong first impression, and building relationships through direct personal interactions.

Now: Virtual Events

Platforms like Zoom, Microsoft Teams, and LinkedIn Groups are essential networking tools. This shift towards virtual gatherings has reduced geographical constraints. You can network with people from around the world without leaving your home or office.

2024: Both

Online platforms are useful tools especially for follow up and staying connected. In-person still makes a bigger impact. You interpret non-verbal cues more correctly in person which is vital to meaningful communication. Whether meeting online or in person, focus on getting to know the people in the room as people. Find your common interests. What is their story? What do they do for fun? When meeting online, use the chat feature to exchange email addresses and social media handles and use them to share relevant content and resources.

Then: Transactional

The catchphrase, “It’s not what you know, it’s who you know,” made networking feel like a soulless, necessary evil to build your career.

Now: Relational

Networking is about building community.

2024: Authenticity

Networking is about know, like, and trust. That takes time, energy, and attention. Be in person with people as much as possible, then get to know them better by connecting with them online. Keep your social media profiles up to date. They should reflect your current professional status and interests. Build rapport with your network by commenting on and liking their posts and direct messaging them. Introduce them to potential collaborators through email introductions. Mention shared connections and why you think the two of them can help each other.

Then: Stick to What You Know

In-person networking often involved going to the same type of events over and over and engaging in light conversations about the weather, sports, or current events to break the ice.

Now: Learn from Others

Networking in 2023 has shifted towards content-driven conversations. With the rise of remote work and virtual meetings, discussions have become more focused on professional topics, industry trends, and shared challenges and less focused on small talk.

2024: Stay Informed

Know enough about what is going on in the world to meaningfully contribute to discussions. Share valuable content, such as articles or podcasts, to establish yourself as a thought leader in your field. Mentor someone from whom you want to learn. Trade your expertise for theirs. Use networking events and social media platforms to seek out and connect with professionals who share your interests. Being a thought leader is networking. Presenting at a local Rotary Club is networking. Serving on a non-profit board is networking. To thrive in 2024, integrate elements of both virtual and in-person interactions and you will have the tools to exponentially grow your network.

How is your networking different now than it was pre-pandemic? Please share in the comments.