Leadership – Page 17 – mardihumphreys.com

Knowing Me, Knowing You

Even though Presidents’ Day honors all U.S. presidents, we usually focus on celebrating George Washington and Abraham Lincoln; holding them up as examples of honesty and integrity. They aren’t remembered as salesmen, but wouldn’t you have to be an excellent salesperson to lead a country through war? The hallmark of a good salesperson is being known, liked, and trusted. Discussing all three would be lengthy, so let’s take the next three weeks to break them down. First up, how do we want to be known?

What They Know

Before the internet was born, consumers had to rely on a salesperson to learn about a product or service. If they were lucky, they had friends who used it and could ask them about their experiences. Even here in the digital age, recommendations, word of mouth, and reviews are the most trusted facets of marketing. In terms of information availability, we’re on a level playing field with our customers. People can quickly and easily fact check the stories marketers tell them, and they expect sincerity from everyone: big corporations, small businesses, healthcare providers, higher education, etc. Consumers don’t want to waste time listening to our sales pitch when they can go online and find out all they want to know about us with a quick search. Businesses can no longer put up a front. We can’t say we prize a certain value then behave like we don’t. Thanks to social media, there are no secrets. Customers have the power and they know it. Ignoring that fact makes us tone deaf, so our outreach should reflect our respect. People want to purchase from businesses that share their beliefs. We have to state ours in our media messaging, then live up to them every day. For example, if a company says they are earth-friendly, but 25% of their product includes petroleum-based ingredients, they will get backlash. People notice when we don’t mean what we say, and they remember when it comes time to purchase.

What We Want Them to Know

Not practicing what we preach leads not only to customers mistrusting the product, but also mistrusting the company and its employees; especially its sales force. People are smart and self-interest is obvious. They want to know the company they give their hard-earned money to is worthy of their trust, and we want to be that company. We get to know each other through conversation and connection. We need to answer the questions they aren’t necessarily asking, but we can see on their faces: Is this business ethical? Reliable? Transparent? Genuine? Honest? Does their representative seem different in person than her online presence portrays? Why does she work for this company? For example, I see people in pain and I’m driven to relieve it. The company I work for is in the IT space. Everyone has data. Eventually, managing it becomes cumbersome, especially for SMBs. My company gives me the freedom to relieve those burdens. As a result, I don’t see potential conquests. I see colleagues with challenges I can help solve.

What’s in it for me? A rising tide floats all boats. If they succeed, I do too. Am I a nice person? Yes. Do I need to make a living? Yes. Are these two goals mutually exclusive? No.

Does the public have the impression of your business you want them to have? Please share in the comments.

Still Dreaming

On Monday, January 17, 2000, all 50 states began recognizing the third Monday in January as a holiday. Most celebrate it exclusively as Martin Luther King Jr. Day. Media typically highlight one of King’s most famous speeches. We haven’t yet realized his dreams. We still have lots of work to do. My dreams revolve around the American workforce. Here are five of them.

Earnings

I dream of equal pay for equal work. The disparity we hear about most is probably the wage gap between women and men. The latest statistics I found are from 2019 when, on the average, women earned $.80 for every $1.00 earned by men. But, employees of color, employees with disabilities, and LGBTQ(IA+) employees experience even wider wage gaps. The U.S. Department of Labor has been trying to fix this since the 1960s and is still working on it; which leads me to my next dream.

Child Care

I dream of safe, dependable, economical, quality child care for every family. Since the 1950’s, the number of women entering the workforce (including mothers) began to rise steadily, peaking in 2000. The cost of living meant a significant number of families required more than one income to survive. Consequently, parents had to pay someone to watch the kids while they were at work. In 2019, around 10% of a family’s income went to pay for child care. There is plenty of research out there on this topic. Here is an insightful article about why child care is so expensive. Here is an article on why America resists universal child care.

Health Care

I dream of available, affordable, and accessible health care for all workers. I have no answers; only questions and research. Why is this so hard? Why does it cost so much? Other developed countries have figured it out, why can’t we?

Inclusion

I dream of every employee having the opportunity to not only voice their opinions, but also have them heard, acknowledged, and taken seriously. It’s time to make diversity in the workplace a given. American companies should employ genders, religions, ages, races, other-abilities, etc., at least as varied as our clients. Our companies’ workforces ought to reflect the people we serve. How can we produce relevant user experiences if we limit our knowledge to how someone like us uses our product? We need to take the next step and embrace inclusion. This goes beyond diversity. If our workplace is diverse, but only one or two group’s opinions matter, the marginalized groups will take their talents to our competition.

Work Week

I dream of workers being compensated for results instead of time. With so many of us homing from work, er, I mean, working from home; haven’t we proven the forty-hour-work week is as dead as the Wicked Witch of the East? The eight-hour workday was invented by Henry Ford in the early 1900’s to recruit talent who were used to working 12-hour days. With the availability of technology, project-based solutions, and team-based problem solving, the current model is no longer best practice. The organizations who develop compensation criteria for productivity based on results will likely attract the best workforce talent.

How would you revamp the current conditions for America’s workforce? Please share your suggestions in the comments.

You Can Do Hard Things

Merriam-Webster defines resilience as a noun meaning “1: the capability of a strained body to recover its size and shape after deformation caused especially by cohesive stress and 2: an ability to recover from or adjust easily to misfortune or change.” Thanks to the pandemic, I can apply both of these definitions to my life. 1: My strained body needs to recover its shape after the deformation caused by COVID-19’s cohesive stress. 2. I strive to adjust to pandemic-induced change, but the constant pivoting makes me nauseous.

TMI

For this discussion, let’s stick with the second definition. We talked about a form of resilience in this earlier post. Other ways to think of resilience are Viktor Frankl’s theory of Tragic Optimism, Friedrich Nietzsche’s adage what doesn’t kill you makes you stronger, and even the Serenity Prayer. (I like Erma Bombeck’s version at the bottom of page 11.)

IRL

It’s physically, mentally, and emotionally exhausting to think about our ingrained routines and adjust them for COVID-19. For example: Let’s say you’re a mom with a husband and two kids, one school age and one younger. You work in an office and your husband is a trucker. Every morning pre-pandemic, you:

Kissed your husband goodbye
Dropped your younger child at daycare
Dropped your older child at school
Hit your favorite coffee shop
Went to the office

Now, your husband is constantly on the road, your children are home, and your favorite coffee shop is closed. You’re working from home, but need faster internet to accommodate both your teleconferences and your older child’s online school. Overwhelmed? Resilience is taking baby steps toward solutions.

Buy some quality coffee and make yourself a pot
Call your internet provider and upgrade your speed
Tell your husband you’ll be thinking about him while he’s on his route today
Color with your youngest
Listen to your oldest’s struggle with an assignment
Email your manager. How is he doing? What is the one thing he’d like you to accomplish today?

Whew, you did it! You made it through the day! Take a deep breath and relax.

FTW

COVID-19 fatigue is real. You can get through any trial when you know it’s going to end; like a pregnant woman in labor. With no end in sight, you have to adjust your goals. In his book, Survival Psychology, John Leach describes transitioning from short term survival behavior to long term survival behavior. It seems very similar to the grieving process (e.g., shock, denial, anger, acceptance). One key is self-discipline, but be careful of thinking in absolutes like, “I’ve blown my diet by eating one cookie, so I may as well eat the whole bag.” One lapse does not ruin anything. Try again. Another key is your value system. Keep reminding yourself who you are and what you do. For example, say out loud to yourself:

I’m (your name)
I’m a (what you do) for my clients (or team)
The most important task for me to accomplish today is (your number one priority)
The next step to getting it done is (you get the idea).

Silly? Maybe, but it helps you to both focus and prioritize. Filter your priority list through the company’s current mission statement, which may have shifted because of COVID-19. (E.g., your company went from producing rum to hand sanitizer.) The company’s purpose should drive your daily tasks.

How is your company helping you be resilient? Please share in the comments section.

Gratitude Works

Thanksgiving is the time of year we discuss gratitude, but 90% of Americans started talking about it a few weeks into the quarantine as a way to fight stress. COVID-19 has given us plenty of time to think. If we dwell on what we’ve lost instead of what we’re grateful for, we’ll get depressed. Research indicates practicing gratitude has physical health benefits like better sleep, a stronger immune system, and lower blood pressure. It also benefits the health of your business.

With a Bit of a Mind Flip

Pre-COVID-19, gratitude in your workplace may have looked like Free Doughnut Fridays, employee of the month awards, or celebratory team lunches at the country club. Those are nice, but they don’t inspire company loyalty. Historically, work is a place for competition. Everyone battling for the same promotion or the biggest percentage of the limited raise pool. Would it surprise you to learn the key to retaining talented people is expressing gratitude, exhibiting patience, and excusing mistakes? When these habits are ingrained in a company’s culture and practiced by everyone from the C-Suite on down, they create a place where employees want to work. Why should you thank someone for what they’re paid to do? Studies indicate employees who feel valued are not only more productive, but also support the company’s goals. Gratitude reinforces trust. It bonds teams and reduces employee burnout which are especially important right now during the pandemic. Expressing gratitude is not only good for the person receiving appreciation, but also for the person giving it. Using positive words, recognizing a coworker for their contribution, or thanking a direct report’s effort, alters the mindset of the praise giver. You feel good when you see you’ve made someone else feel good.

I Have to Praise You Like I Should

The holiday season is a logical time to begin the habit of a company-wide gratitude practice, but don’t stop January 2. Put triggers in place to keep it going throughout the new year. Gratitude isn’t a feeling, it’s an action, so you must choose to express it and can give it anytime. The key is consistency. Think about putting someone in charge of identifying employees who deserve recognition and determining how they should receive it. For example, if an individual contributor is shy, putting him on speaker view at the company-wide teleconference to thank him may backfire. Being the center of attention may embarrass instead of appreciate him. Something else to consider: it’s logical to praise success, but you can be grateful for failure too. Every failed iteration of your process brings you closer to the solution. This allows you to thank team members for their soft skills (e.g., patience, perseverance), as well as their job performance. It’s work to give sincere thanks and make sure everyone is included, but the ROI can be huge. An employee who feels appreciated does more than the bare minimum her job requires.

COVID-19 Era Gratitude Suggestions:

Thank you emails – to individual contributors from their managers
Thankful Thursdays – managers send reminders to individual contributors to thank a team mate for something they helped with this week
Begin 1:1s with something you appreciate (e.g., unique insights, positive attitude, critical thinking, sense of humor) this can come from either the manager or the individual contributor
Create a page on the company’s website devoted to staff thanking each other

How does your company thank its employees? Please tell us about it in the comments section.

Vuja de (This is Not a Typo)

As a result of COVID-19, a major employer in my community has decided to have their 1600 employees permanently work from home. This could signal the beginning of a mass transition to permanent remote work for many of us. Obviously, there are some jobs that cannot be done from home (waiter, mail carrier, fire fighter, etc.), but if you used to be in an office under the watchful eye of your supervisor and now she’s not in your residence dictating how you spend 40 hours a week, this is a chance to vuja de your role.

Vuja de means looking at something familiar in an unfamiliar way. Before the pandemic, did you feel limited? Did you have little control over how you did your job or what tasks you had to accomplish? The upheaval of quarantine is a logical time to explore aligning your passions, abilities, and standards with your job. For example: Let’s imagine your job is recruiting college seniors for internships. One of your tasks is to discuss next steps with them and answer their questions. Pre-COVID protocol was to spend hours at the office surprising them all individually with an unscheduled phone call. This is a perfect time to book a teleconference and invite a dozen interns to attend. This saves you time, allows recruits to meet whom they’ll work with, and prompts follow-up questions relevant to the whole group; questions no one thinks to ask when put on the spot during a spontaneous phone call.

We have an unprecedented opportunity to demonstrate we can adjust our positions to better fit both our strengths and our needs and still get our work done; in fact maybe even get more work done. At the beginning of sheltering from home, most employers were skeptical full-time employees would actually work the traditional 40 hours every week. Turns out, they were right. Research indicates employees are working longer to prove we’re actually productive. With a long term crisis on our hands, we’re compelled to view our jobs as flexible because the conditions under which we perform them have to be.

During this time of returning to the office, we can ask ourselves, “What needs to get done?” “When is the best time to do it?” “Where is the best place to do it?” For example, if you’re working on a budget report, and you need to concentrate, the best time and place for you may be 11:00PM in your home office while everyone else is asleep. But if you’re brainstorming ways to automate a client’s requisition process, you may need to be in the office with your team and a wall full of whiteboards. The tasks should dictate the schedule and venue and will likely produce a hybrid model of working from both home and the office.

It would be wise to document your responsibilities since sheltering at home began. What projects have you completed? How much time did you spend? Who worked with you? How did you communicate (e.g., in person or remote)? You can use this data to produce a case study for your manager proving the benefits, both to her and the company, of allowing you the freedom to vuja de your role.

How have you adjusted your job description during the pandemic? Please share in the comments section.

I Wish I’d Known

“Mom had made sure we were exposed to ideas and information that were not available to her as a young woman.” Brene Brown, Rising Strong

When I ran across that quote, it reminded me there are umpteen things I want my daughter to know about work because she’s a woman. Here are three.

Assertive and Likable

If you intend to be a leader, that violates current gender stereotypes. Research shows when a woman’s behavior violates gender stereotypes, it’s harder for her to advance in the organization. At my first full-time job, a male coworker chuckled at me, “Stop working so hard. You’re making the rest of us look bad.” The very behavior that could put me on a leadership path, made him uncomfortable. I navigated this by asking for help and including others (particularly male colleagues) when making decisions. To get promoted, I had to be both assertive and likable and that is not easy. Unfortunately, the business world hasn’t changed much.

Work-life Balance

If your job is building dependent (e.g., hospital, school, grocery), you have a better shot at work-life balance because you leave your work at the building. But you may be putting in more hours there keeping up with the demands of COVID-19, particularly if you work a frontline job. The pandemic revealed plenty of jobs aren’t tied to a specific building and can be done any time of day, blurring the line between work and home. As a woman, the work-life balancing act is more difficult thanks to stereotypical gender roles. The term work-life balance has a negative connotation, as if work isn’t part of your life. I suggest you strive for work-life integration. Pre-pandemic, this worked particularly well for those who have control over how and where they spend their workday. COVID-19 forced more employers to not only allow employees to work remotely, but also consider the possibility of making remote work a permanent option. Consequently, you have more opportunity to shape your day now than ever before and for the foreseeable future. It’s easy to go overboard and work too much, and there will be times when work is slow and life demands more of your attention. But if you create a schedule, coordinate with your partner and kids, unplug regularly to intentionally rest, work-life integration is more practical than work-life balance.

Own Your Success

In school, you work hard and get noticed. That doesn’t happen in the workforce. You have to promote yourself. First, internalize the fact you earned the right to recognition. We tend to remember our failures better than our successes, so keep a running list of your wins (e.g., attained goals set in your last performance review, clients you’ve landed, the number of clicks on the page you created for the company’s website). Second, accept compliments. Women are famous for diluting our achievements. We attribute our success to luck or we overshare credit. You work hard; accept recognition for it. This is not bragging. Just say thank you. Express gratitude for the contributions of coworkers who helped you, but don’t exaggerate their efforts and underestimate yours.

What advice do you give your daughters about work? Please share in the comments section.