Emotional Intelligence – Page 4

Underwhelmed

I was introduced to the concept of boreout in Adam Grant’s book, Hidden Potential, and it’s fascinated me ever since. You’ve heard of, and probably experienced, burnout caused by your job. It’s when you are exhausted by too much emotional, physical, and mental fatigue for too long. Boreout is the same exhaustion, but the cause is different. Instead of being overwhelmed by the stimulation of your job, you are underwhelmed by it.

What It Looks Like

You arrive at work each morning facing the same tasks you mastered ages ago. You complete a monotonous routine that offers no room for growth or innovation while constantly checking the clock and counting down the minutes until you can leave. There’s no challenge and no sense of accomplishment. You go through the motions while your skills stagnate, your creativity dwindles, and your enthusiasm decreases with each passing day. You feel apathetic and frustrated. These emotions can spill over into other areas of your life, affecting your relationships and overall well-being. Here are some questions to ask yourself if you suspect you’re suffering from boreout.

Is your comfort zone too comfortable?
Are you running on empty energy-wise?
Do you procrastinate more often?
Are you disengaged with your work and coworkers?
Is your productivity slipping?
Do simple tasks feel burdensome?
Do you feel indifferent to meeting deadlines or achieving goals?
Are you questioning the purpose of your role within the organization?
Do you feel like a cog in a machine rather than a valued contributor?
Has your job performance suffered?
Are you progressing on your career path?
Are you increasingly irritable?
Do you feel detached from friends and family?

How to Combat It at Work

Seek Challenges: Talk to your manager about taking on stretch assignments. Work with them to identify new projects or responsibilities that align with your capabilities. Ask where the skills gaps are on your team then volunteer to learn the competencies that are missing. Online courses, in-person workshops, and mentorship opportunities all broaden your skill set and keep you engaged. Increasing your knowledge base and your network both expands your comfort zone and breaks your cycle of boredom. Experimenting with new approaches to old challenges promotes continuous improvement, injects creativity into your work, and helps you build relationships. Host brainstorming sessions and collaborations with colleagues to spark fresh ideas and gather diverse perspectives. Explore unconventional paths to solutions together embracing failure as a learning opportunity rather than a setback. Everyone suffers from boreout at some point. Surround yourself with coworkers who inspire and motivate you so you can support and encourage each other when needed.

Set Goals: You don’t have to wait for your manager to give you something new to do. Set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) personal development goals for yourself, both short-term and long-term, that align with your values and career aspirations. Having something to work towards gives you a sense of purpose and direction. Break down larger objectives into manageable tasks, track your progress, and celebrate every completed step.

Establish Boundaries: Strive for healthy work-life integration by prioritizing self-care. Take regular breaks throughout the day to recharge and refocus. Go for a walk or do whatever helps you clear your mind and boost your energy level. Set, communicate, and protect non-business hours so you can disconnect from work to do things you enjoy and be with people you enjoy. BTW, if the only person you want to be with is you, that is valid!

How do you fight boreout? Please share in the comments.

Time is Up

Wouldn’t life be so much easier if it gave us clues when it’s time to change like Peter Brady’s voice? How can you tell when the time has come to change your work situation?

Frustration

Do you feel disengaged in your current role?
Are you unable to use your skills and strengths in your job?
Do you feel like you’ve plateaued and there is no clear path for advancement?
If the answers are yes, is the situation likely to improve?

Toxicity

Do you get the Sunday Scaries?
Is your workplace full of negative energy?
Are you micromanaged?
Is there a lack of communication between leadership and individual contributors?
Does your manager expect you to follow their instructions even if they are unethical?
Do you feel harassed?
These are signs of a toxic environment. How toxic does your work culture have to be before you leave it?

Control

Do you have autonomy over the work you do?
Do you feel adequately valued and paid for your contributions?
Do you have multiple managers who communicate with each other regarding your workload?
Are your boundaries around work-life integration respected?
When you present your managers with documentation of your high performance, do you receive positive incentive to perform even higher?
If the answers are no, is it time to look for a new work situation?

Persistent dissatisfaction indicates you need some kind of change. Figuring out what that change is requires introspection, self-awareness, and a willingness to take action. Prioritize your well-being, financial stability, and long-term goals, then try these steps.

Options: Before making any decisions, take time to assess your capabilities, define what kind of work you want to do, and how you envision your future. Research potential job opportunities and consider how they align with those three things. Use your network to discover what possibilities are available and to help you make connections. Do the research on your personal devices and on your own time. Also, be discreet about whom in your network you trust with your inquiries.

Finances: Health insurance and retirement plans are a thing, y’all. If your current job offers these benefits, weigh the financial implications of leaving against the potential benefits of changing employers. Can you make a move within your organization? Since you’ve done a self-assessment (see the paragraph above) can you craft your own job description that fills current staffing gaps, allows you to work with a new team, and retains your benefits?

Side Gigs: A side gig is both a creative outlet and an opportunity for skill development. Before going public, make sure it doesn’t conflict with your primary job responsibilities or violate any employment agreements. If your side gig shows potential, maybe it’s your next full-time gig. Think critically before transitioning to self-employment. Do you have enough savings to pay your bills for a year? Is there demand for what you do? Is the forecast for that demand positive for the next 5-10 years? Will you grow to hate your side gig if you have to do it for a living?

What would cause you to consider a change? Please share in the comments.

Crypto Crooks

In the wake of the recent Bitcoin ATM scam, I was asked what I know about cryptocurrency. I know just enough to be dangerous. What concerns me the most is how easily and how often it is used in fraud. Here is what I found out for you.

What is a Crypto-wallet?

It’s a digital tool to store, send, and receive cryptocurrencies like Bitcoin, Ethereum, Tether, etc. As of March 2024, there were about 8,985 active cryptocurrencies you could store in a crypto-wallet. It consists of a pair of cryptographic keys: a public key (your wallet address) and a private key (your password). There are different types of wallets. For example, hardware wallets are physical devices that store your private keys offline. Software wallets are apps or programs installed on your computer or mobile device. Online wallets are hosted by cryptocurrency exchanges or other online platforms. Not all cryptocurrency wallets are equal in terms of security, so do your due diligence. Choose a wallet based on criteria like security features, reputation, and ease of use. Read reviews from legitimate sources. Keep your private keys secure and do not share them with anyone.

What is a Cypto-exchange?

It’s an online platform where users buy, sell, and trade cryptocurrencies for other digital assets or traditional currencies like dollars. Exchanges vary in terms of security, fees, available cryptocurrencies, and regulatory compliance. Research and choose reputable exchanges that have strong security measures like multi-factor authentication (MFA). If you have a large amount of cryptocurrency consider storing it in a hardware wallet instead of keeping it on the exchange.

What’s AI Got to Do with It?

Scalable Scams: Artificial Intelligence (AI)-powered tools automate scam campaigns so criminals can attack a lot of potential victims simultaneously. For example, AI algorithms analyze large, publicly available datasets, like from your social media platforms. If you have significant cryptocurrency holdings or actively participate in cryptocurrency communities, scammers can precisely identify you and tailor their outreach to your preferences.

Social Engineering: AI can generate phishing emails, text messages, and websites that mimic legitimate cryptocurrency platforms or services and look extremely authentic. Do not give your Personally Identifiable Information (PII) to anyone or any app during a transaction you did not originate.

Deepfakes: AI-driven deepfake technology produces realistic videos and audio recordings of prominent figures in the cryptocurrency industry. Criminals use this content to deceive potential investors. For example, spreading false information or endorsing fraudulent projects.

Safety First

Your money in a bank has FDIC protection. Your money in a cryptocurrency account has no protection. Cryptocurrency’s inherent anonymity not only makes it attractive to criminals it also makes it easy for them to threaten you into doing something you cannot undo. How can you protect yourself in the cryptocurrency space?

Verify the legitimacy of the institution you send cryptocurrency to before sending it.
Ask questions. For example, if multi-factor authentication is not offered, ask for it.
Remain calm and reject any pressure to make snap decisions. Refuse to give out your PII (e.g., social security number, bank account number, etc.) just because they demand it.
Do not send cryptocurrency to anyone you have not met in person or to anyone (even a friend or relative) who texts or emails you with an urgent need for money. Either call that person using the phone number from your contact list or go see them in person.

What do you think we should know about cryptocurrency? Please share your experience in the comments.

Sustainable Success

What happens when you compare your job performance to your coworkers’ and you are not flattered by the comparison? You feel like you can’t mess up. Ever. You fight to be #1, and discover how hard it is to stay #1. You stick to the routines that proved successful in the past instead of trying new things which stifles your creativity, experimentation, and innovation. Beating the competition becomes more important to you than your customer’s satisfaction. What can you do to turn things around?

Team of Rivals

It’s normal to see your coworkers’ job performance, notice your manager’s reaction to it, and gauge how you are doing. You feel good when you compare favorably and nervous when you don’t. This habit is probably most obvious, and even formalized, in a company’s sales department where top salespeople are rewarded more than bottom ones creating internal competition among the team. Instead of comparing yourself to colleagues, how about setting incremental goals for yourself? Make them flexible so you can embrace change, be open to new approaches, and bounce back after disappointments. For example, using our sales scenario, if you did not reach your quota last month, would another 10 cold calls a day help you reach it this month? Your capacity to adapt will not only set you apart, but also carry you through inevitable setbacks.

Abundance Over Scarcity

Instead of being threatened by your coworkers’ success, how about using it for motivation? Continuous learning is a cornerstone of professional development and identifies you as a leader. Seek opportunities for upskilling so you stay relevant in your ever-evolving market. Make resilience in the face of adversity one of your goals. Swap your fear of not being good enough for curiosity. For example, analyze the differences between you and a successful coworker to discover capabilities you should obtain. There will be enough opportunities for everyone because you will create them. Factor self-compassion into your goal setting. It will help you maintain a positive mindset and reduce self-criticism. Be kind to yourself by celebrating your achievements, no matter how small.

You Are Your Competition

Instead of focusing on competing with your colleagues, how about shifting your mindset to competing with yourself? Strive to become an expert in your field. Set goals focused on personal growth so you are not only valuable to your organization, but also to your profession. State your goals using phrases that describe process improvement. For example, improve on, get better at, grow in. You want to be better than YOU were yesterday not better than OTHERS are today. Set small, specific, easily-achievable goals to quickly boost your self-confidence. Maintain and refine your learning through regular practice. Whether it’s honing your presentation skills, becoming a more efficient project manager, or perfecting your coding techniques, steady progress helps you retain knowledge and discover new skills to learn next.

Measuring your self-worth by whether or not you meet monthly Key Performance Indicators (KPI) does not set you up for sustainable success. When some variables are not under your control, you can try your best and still fall short of the organization’s goal for you. Align your goals with your values and aspirations, not with external benchmarks or the achievements of your team. It’s surprising how often you meet monthly KPI when you set goals that are personally meaningful to you.

How do you prevent comparing yourself to your coworkers? Please share in the comments.

That is Disappointing

When I have a negative experience at work it feels much like the grieving process (shock, denial, anger, acceptance). After feeling all the disappointment, I have to intentionally let that emotion go. Being preoccupied by disappointment can cause us to get stuck. Do any of the following sound familiar?

Taking Your Credit

During a brainstorming session, you share an original concept and your team enthusiastically supports it. At the official launch of the project your coworker presents the idea as their own. What do you do? First, control your emotions. Then gather your date and time-stamped notes just in case you have to prove it was your original idea. For example, flag emails and save meeting minutes (and any other records you can cite as evidence) in a folder on your desktop. Now pull the credit stealer aside and in a private 1:1 meeting say something as non-confrontational as possible like, “I’m happy the client is excited about our idea and I’m surprised you did not mention that it is our joint brainchild. As we move forward, what is your plan for sharing future credit?” If they don’t plan to share credit and if this person is a repeat offender, confidentially ask your manager how they would handle someone who presents other’s ideas as their own.

Losing a Client

When a client leaves it is a blow both to your confidence and your company’s bottom line. After pausing a minute to process the emotions, adopt a learning mindset and get curious. Analyze your data and ask yourself some questions. What went wrong and where? Was there a breakdown in communication? Did the client’s needs or expectations change unexpectedly? Get past the symptoms to pinpoint the root causes so you can prevent similar issues in the future. Take what you learn and apply it to the rest of your clients. For example, if the client left because what they received from you was wildly different than they expected, that indicates you may want to adjust your communication process with your other clients.

Denied the Promotion

You invested your time, energy, attention, and money into developing your skills and all that still was not enough to get the promotion you expected. Again, give yourself a moment to feel your disappointment, then get proactive. Seek feedback from your manager to understand why you weren’t selected. Was it lack of skills? Were the projects you worked on not visible enough to senior leadership? Do you need a sponsor? Determine which variables were in your control and fix those. Be open to constructive criticism and use it as a roadmap for next steps. Identify skills your organization values and strengthen those. Build relationships with people who will champion your work. Publicly committing to bounce back after this disappointment impresses your managers, inspires your coworkers, and makes you a more competitive candidate in the next round of promotions.

Festering disappointment can poison your work environment and stifle your personal growth. Overcoming it requires a combination of self-awareness, proactive communication, and resilience. You have to choose over and over again to control your emotions. With the right mindset and strategies like addressing issues head-on, learning from setbacks, and finding ways to turn negative circumstances into opportunities, you will emerge stronger.

What disappointments have you experienced at work? Please share how you overcame them in the comments.

Getting Directions

Customer success became one of my passions during the pandemic. I wondered what our users’ experience was with us. So, I asked them. What are your expectations? Are we, at the very least, meeting them? How can we bring more value to the relationship? Their answers to these questions were as unique as they were. Each of their journeys to us was different, but had three major themes in common.

Awareness

Customer success begins when a stranger turns into an acquaintance. It involves multiple touch points across various channels, including online platforms, events, and other customer’s opinions of their experience with you. How did they first connect with you? Social media? Word of mouth? Networking event? You have to collect data at each interaction and analyze it so you can personalize communications, services, and outcomes to encourage your potential customer’s engagement. This is a relationship. It’s personal. It’s unique. They expect tailored experiences based on their preferences. For example, did they see a post on LinkedIn promoting your monthly newsletter, then click through to your website and subscribe? Then they are interested in the content you provide. This is a good time to find out how clear your message is. Does this potential customer easily see your value proposition?

Anticipation

Do you have a process for onboarding customers? During discovery conversations, can you identify potential hurdles? Do they look confused when you list your offerings? Is the language in your proposal clear? Have you given them three ways to contact you at their convenience with questions? By anticipating their needs and challenges you can proactively address issues before they escalate. Ask them what their preferences are. How do they want to be communicated with? What are their goals? What does success look like? Then ask yourself: How do they benefit from working with you? Are they excited for check in meetings or do they keep cancelling? Monitor your customers’ behavior. It’s feedback you can use to identify patterns of frustration then quickly course correct. Use conflict as an opportunity to strengthen the relationship. Whatever you promised to do for them over deliver on time and on budget.

Advocacy

As you move through a project for your customer, continuously optimize their experience by making notes of what works and what doesn’t. Regularly review and update their customer journey map based on feedback, data analysis, and their evolving expectations. This helps you not only stay responsive to their changing needs and preferences, it also makes them want to work with you again and again. You craft such a superior experience, they reward you with their loyalty. They organically become your champion in the community. They write good reviews and refer their friends to you. At this point in the journey, you come full circle for how a new customer becomes aware of you: word of mouth.

People need stuff and they assign value to those who can give them what they need. By understanding a customer’s journey from awareness to advocacy, you can move more confidently through the know, like, and trust process.

What do you do to understand your customer’s journey? Please share in the comments.

Delayed Gratification

So far in this series, Let’s Get Critical, we’ve discussed what critical thinking is, how to use it at work, and how to demonstrate it to further your career. Let’s wrap up this series by applying critical thinking to managing your money.

Save

Now – Whether it’s a broken tooth or a broken car, you should have immediate access to $1500 to pay for unexpected expenses. You can apply critical thinking to save up an emergency fund. For example, most banks offer multiple accounts so you can segment your money for specific purposes. In addition to a debit account, open an adjacent account and label it Emergency Fund. Set up an automatic transfer of $25 a week from your debit account to your Emergency Fund. In one month you will have saved $100. In 14 months you will have saved $1500. Yes, it’s a long time. If you can save more aggressively, plus earn interest on the Emergency Fund, then you can do it faster.

Soon – If you’re dreaming about an extended vacation, planning to purchase a vehicle, or want to own your own home, critical thinking helps you break down your goal into manageable chunks, establish a timeline, and calculate how much you need to save each month to achieve it. For example, if you’re saving for a $20,000 down payment on a house within two years, you’ll need to set aside approximately $833 each month.

Later – For eventualities like retirement, critical thinking makes you consider factors like inflation, investment options, and your desired lifestyle in retirement. While you can’t predict the future, you can estimate how much your expenses will be and work backward to determine how much you need to save each month to reach those goals. Then you can research investments like IRAs, or 401(k)s and weigh their benefits against your risk tolerance and at what age you want to retire.

Spend

Budget – Pay attention to where your money goes by tracking your spending. This can be as simple as a weekly check of the transactions in your debit account on your bank’s app. Occasionally, maybe quarterly, pull data to see where your money goes over time. For example, do you spend more in the winter? Is it because of heating costs or holiday gifts? What expenses are non-negotiable? What extras can you cut back on without resentment? Armed with this analysis, critically think about where to adjust spending so you can strategically allocate funds to cover both essential expenses and discretionary spending.

Insurance – Just like you have to save for emergencies, you also have to spend for them. An emergency fund helps you pay for minor emergencies. Insurance protects you against major emergencies that could financially ruin you. Critical thinking means you stop and think about what you need to protect. Usually this includes your health, vehicle, and home. Now, how much protection do you really need? How much risk can you afford? Compare plans and premiums to balance cost with comprehensive protection.

How do you apply critical thinking to your money management? Please share in the comments.

Power Tool

Two weeks ago we began this series, Let’s Get Critical, by defining critical thinking. The following week we discussed how to use it at work. But does critical thinking benefit you personally if no one knows you can do it? How can you prove you are a critical thinker and use it to further your career?

Demonstrate

Ask – Curiosity is the fuel that powers critical thinking. You need to get past the symptoms of a problem to find its cause. What is your why? What is the context? How does it make you feel? What works well? What can be improved? What should you stop doing? Questions like these signal your mind is open to new ideas and new ways of doing things.

Listen – While someone is answering your questions, only break eye contact to take a brief note. Nod in acknowledgement when they emphasize a point. After they answer, reply with a paraphrase of what you heard them say. You don’t have to agree with their point of view, but you do have to consider it. Part of critical thinking is realizing just because you don’t like someone’s opinion does not mean they are wrong. Constructive dialogue requires you to suspend judgment, try to understand their assessment, and reach a consensus.

Change

Rethink – Critical thinkers do not accept the status quo. They challenge prevailing beliefs, uncover hidden agendas, and examine the rationale behind both. To accomplish this, embrace stretch assignments that force you out of your comfort zone. Intentionally work with colleagues from different departments, backgrounds, and cultures. This broadens your worldview, reveals your unconscious biases, and gives you new approaches to problem-solving.

Network – Get out of your organization and into your community. Attend industry conferences, roundtable discussions, and Special Interest Group (SIG) meetups. Engage in conversations with people who do what you do and people who use the products or services your organization provides. Get their feedback on what is going well for them as well as their pain points.

Learn

Educate – Getting a degree or certificate is a great accomplishment and it has an expiration date. To maintain your subject matter expertise, you have to learn a skill, use it, unlearn it, learn the new skill, use it, unlearn it, etc. To be a critical thinker, you must be adept at both gathering and integrating information from various sources of relevant and reliable data, pull key insights out of it, and test your conclusions. Regularly reflect on your choices. Think about your reasoning behind them. Consider the perspectives of those impacted by your decisions.

Fun – Engaging in activities that stimulate your mind also stimulate critical thinking. For example, reading a work of fiction while concurrently reading a work of non-fiction, attending non-work related workshops, doing Sudoku or crossword puzzles. Team bonding events where the goal is to relax and get to know one another help build the trust necessary to accept diverse viewpoints when it’s time to problem solve. When you are emotionally invested in someone, you want to collaborate with them.

For example: Let’s say you become known for asking good questions, thoughtfully listening, taking on stretch assignments, presenting at SIGs, and starting your organization’s leadership development book club. These all set you up to be an influencer who contributes innovative ideas, correctly analyzes complex issues, and makes informed decisions. Critical thinking makes you a valuable asset to any organization.

How do you demonstrate your critical thinking on the job? Please share in the comments.

Want to Know

Last week we began Let’s Get Critical, a four-part series on critical thinking, by defining what it is. Here in part two, let’s discuss why critical thinking is essential to your job performance.

Relationships

Business moves at the speed of trust. Active listening combined with critical thinking and empathy is one of the fastest ways to build trust. When you communicate your ideas clearly to your teammates, attentively listen to them, and respectfully debate with them, then your meetings are more likely to generate positive results. Building a safe space for everyone to contribute ideas not only facilitates effective productivity within your team but also across the organization. When you repeatedly give your subject matter expertise to anyone who asks for it everyone wants to know you.

Decisions

Critical thinking prevents knee-jerk reactions while helping you make wiser choices faster. Testing your assumptions breeds confidence because either you get confirmation that you are right or you find out you are wrong before you go telling a bunch of people. Identifying the various factors, considering their impact on people, processes, and performance, and predicting potential consequences for each all help you excel at solving problems efficiently. Banish the phrase, “because we’ve always done it that way,” from your mind. It squelches the culture of transformation your organization needs to survive. Instead make it a habit to question existing processes, listen to your team’s ideas, and propose low-risk experiments. Using critical thinking this way enables you to quickly grasp new concepts and adjust your strategies accordingly. This capability becomes more crucial as technology like Artificial Intelligence speeds up the pace of business evolution. Adapting to new challenges, identifying the opportunities in crises, and devising original conclusions require you to possess strong critical thinking skills because you have to navigate ambiguity, normalize change, and address challenges with clarity and precision. It is an organization’s critical thinkers who identify inefficiencies, brainstorm new ways to correct them, and drive the mission forward.

Future

Critical thinking is a power skill. It equips you with the tools and mindset necessary to thrive in today’s competitive job market. You help maintain a positive work environment conducive to productivity and innovation when you can:

Demonstrate your creative resourcefulness at problem solving
Think strategically and align your actions with your organization’s goals
Communicate complex concepts concisely and in easy-to-understand terms
Recognize when it is time to pivot, embrace change, and quickly learn new skills
Empathetically challenge both yours and others’ assumptions and welcome alternative perspectives
Actively seek feedback and regularly reflect on your experiences
De-escalate tensions, constructively resolve conflicts by seeking common ground, and facilitate meaningful dialogue to foster collaboration

For example, let’s say you are on a software development team troubleshooting a critical bug in a new application. Instead of resorting to quick fixes or assuming you know what is wrong, your team applies critical thinking skills to systematically diagnose the root cause of the issue. You conduct thorough analysis, dig through code repositories, and interview stakeholders to gather relevant information. Through rigorous testing and experimentation, you identify the underlying flaw, implement a sustainable solution, and document it to prevent similar issues from happening in the future.

Next week let’s talk about how you can demonstrate critical thinking skills to further your career. How does thinking critically help you do your job? Please share in the comments.

Enquiring Minds

I help people make decisions, but I do not give advice. (Does that qualify as irony?) Everyone’s circumstances are different and you have to do what makes sense for you. One of the most useful tools for figuring that out is learning how to think critically. For the next four weeks, we will explore both what critical thinking is and how you can use it to make wise choices regarding your time, energy, attention, and money. Here in part one of this four-part series titled, “Let’s Get Critical,” we take a minute to define it.

What Is It?

Critical thinking is your ability to analyze, objectively interpret, systematically evaluate, and integrate information to form reasoned judgments.
It’s like being a detective. You ask lots of questions, look for clues, and figure out the best solutions.
Acquiring knowledge is part of critical thinking, but you also have to be able to think logically, organize data, consider alternative perspectives, and discern between fact and opinion.
Critical thinkers are adept at dissecting complex problems, uncovering hidden variables, and making choices based on evidence.
Critical thinking requires you to recognize your assumptions, double check them with reliable sources, and test them to see if they are still valid.
It’s not about being skeptical. It’s about identifying the one great decision among all the good decisions and rethinking your opinion in light of new information.

What Can it Include?

Analysis: To solve a challenge using critical thinking, first organize the facts you gathered into categories like people, processes, and performance. Examine how the data impacts those categories and ask yourself if you’ve collected all the information necessary to draw a conclusion. If you are unsure, ask your team, “What am I missing?”

Interpretation: Based on the accumulated available information, clearly articulate, preferably in writing, both your decision and the reasoning behind how you reached it. You don’t know what you think until you see what you say.

Evaluation: Share your conclusion with leaders in the affected categories and let them ask you the hard questions. Does your conclusion hold up under their scrutiny?

Testing: Take your colleagues feedback and use it to iterate your conclusion. Test your theory on a sample before rolling it out to the whole.

What Could It Look Like?

Let’s say you are on your company’s marketing team and you are launching a new product in a competitive market. It’s not enough to come up with flashy slogans and eye-catching graphics. Team members must parse market data, research consumer trends, and study competitor strategies. You may have to question your client’s assumptions, challenge biases (both theirs and yours), and weigh alternative solutions in order to design a comprehensive marketing strategy. You have to ask questions. Who is the target audience? What other similar products already exist? Why would our target audience like ours better? When you gather enough data you can do a limited roll out in a test market.

Next week we’ll explore how you can use critical thinking to improve your job performance. In the meantime, what process do you use to think critically? Please share in the comments.