We may be at the tipping point for unusual job titles. Wizard of Lightbulb Moments, Problem Wrangler, and Creator of Happiness are a few I’ve seen lately. Full disclosure: my title is Change Agent. Working for a small business, I’m a Jack of All Trades, but that’s too long for a business card (my suggestion of Cat Herder was also rejected). Job titles are tricky. For example, when I was an Administrative Assistant, sometimes I was called Secretary. Oddly, no one ever asked me what cabinet post I held in the United States government. There are three categories of people to consider when choosing a job title: our organization, outsiders, and ourselves.
Organization
Titles can indicate the level of respect the organization assigns the job. For instance, employees at Disney Parks and Disney Stores are Cast Members. But, titles shouldn’t be inflated. For example, is a Janitor really a Sanitation Engineer? The company respects the employee, but finds the actual work of little value. When the work is respected, the title matters less.
Inflated job titles may boost an employee’s ego, but cost an organization credibility with clients. (Can you really make Senior Vice President at 23 years old?) Some companies use job titles to mark career paths (e.g., Associate to Manager to Director to VP), but internal level designations accompanied by clear goals and reporting structure (e.g., Level 1 is entry-level reporting to a department manager) may be better. Eliminating titles can force a company to get very specific about job descriptions and their commensurate compensation.
Some coworkers look at titles when choosing team members for collaboration. This can backfire if they choose to work with someone because she has Manager in her title instead of choosing someone with a lesser title, but who has a reputation for getting things done.
Outsiders
Generic titles (e.g., Sales Manager) don’t accurately reflect the holder’s combination of skills which should be changing at the pace of the technology they use. But, assigning titles to reflect an organization’s culture (e.g., Database Ninja) runs the risk of setting up communication barriers with potential clients. Scrum Master is a real job, but people outside the IT industry may not know what a Scrum Master does and feel too embarrassed to ask.
Our job titles influence future opportunities. They not only state what we do for the organization in a few words, they also reflect our position in the organization. For example, Media Associate is a more junior role than Media Manager. Stakeholders may feel more important working with a manager than with an associate.
Hiring managers also look for these distinctions. Progressive job titles (Associate, Manager, Director) in the same industry signal growth (learning and leadership). Titles may not matter at our current jobs, but if we look for another it will. We should consider including SEO keywords in our job titles so talent recruiters can find us.
Ourselves
Job titles provide social status. They can make us feel good about ourselves even when a fancy title (e.g. Senior Account Manager) is not attached to big money.
A title should both reflect what we do and how much responsibility we have. For example, a VP of Marketing will have more responsibility and experience than a Marketing Assistant but, inflating our job titles is dangerous. If we get hired to do something we say we can do, but really can’t, it not only damages our reputations, but also wastes both the hiring organization’s energy and our own.
How do you craft a job title that accurately and immediately represents what you do? Please share in the comments.