We’re celebrating Labor Day weekend, the national holiday acknowledging the contribution of American workers to the innovation, development, and strength of our economy. But not everyone who would like to be employed right now is thanks to COVID 19. And some employers are making the job search increasingly difficult by using a deception called breadcrumbing.
What Is It?
Typically associated with romantic relationships, breadcrumbing gained traction in business vocabulary during COVID-19. It’s when someone stays in contact just enough to keep us hanging onto hope for a relationship. In terms of job seeking, the company we interviewed with says it wants us, but keeps insisting it needs a little more time to make a decision.
What Does It Look Like?
I’ve attended two networking events during the past month where two job seekers, both furloughed by the pandemic, said potential employers are flirting with them, but seem to have no intention of hiring. One attendee said she’s applied for 75 positions since March, and only heard back from two or three. She doesn’t believe the other 70+ were interviewing or actively hiring. The other attendee said she’s also applied for several positions, and most of her results went like this: She gets notified a job has just been posted. She applies the same day. Two days later she gets a “We’ve gone with someone else” email. How can the company have made that decision within 48 hours? She suspects the job may not actually exist yet, and companies are either just fishing or amassing a pool of applicants for post-COVID-19 hires. Both job seekers are struggling with how demotivating this makes their searches.
What Is Going On?
In real estate terms, it’s a buyer’s market. There are more workers than jobs, so companies have the luxury of developing a roster. But other factors could be at play; HR may be holding things up. Payroll budgets may be getting tweaked; especially if the company is hiring for multiple positions. If the hiring manager and HR aren’t communicating about the hiring process, it will take longer. If the company has a policy of posting open positions externally, they may interview to fulfill the policy, while actually intending to hire an existing internal candidate. Maybe the company is trying to figure out what department the candidate will fit, the best role isn’t open, or it’s waiting to see if someone more qualified applies. Maybe the company is just plain disorganized.
What Can We Do?
Respectfully call out the hiring manager. “Our interview was two weeks ago. I have the impression the company is still interested, as am I, but I’m considering other offers. Can you please give me some idea of how close the company is to selecting a candidate?” Otherwise: network, network, network. It’s one of the best ways to vet job openings. Use LinkedIn contacts. Look for Zoom networking events as well as in person. Join groups. There are plenty to choose from. There are groups on social media (Facebook and LinkedIn come immediately to mind). There are industry groups (e.g., IT, manufacturing, sales, etc). There are special interest groups (e.g. Women in Business Networking, Chambers of Commerce), and Alumni groups.
Personally, I’ve connected friends seeking jobs with people in my networking groups who have open positions. If you are looking for employment, please direct message me. I’m happy to help.
Have you been breadcrumbed? Please share your story in the comments section.