Time for a Brand Refresh

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Soft skills are hard. It takes years of practice to hone interpersonal skills, build character, and cultivate a professional attitude. They can take longer to learn than advanced JavaScript and are more critical to job performance. Soft skills are based on making wise choices. They are so important that four years ago I started writing about them weekly. In a world that daily iterates thanks largely to technology and COVID, soft skills are game-changers for the future of work. Employees who can successfully navigate fluid situations are extremely valuable. Over the next month we’ll explore four broad categories of soft skills: wisdom, communication, leadership, and self-awareness. First, let’s clarify terms:

Hard Skills: These are technical skills you learn through education, practice, and repetition. You can prove these skills with a degree or certificate; for example, mastering a second language, getting your PhD in physical therapy, or earning your Project Management Professional certification. These skills are temporary and change as technology evolves.

Soft Skills: These skills aren’t dependent on acquiring education. They are personal attributes you accumulate through life experience. They help you interact effectively and harmoniously with other people. They are broad and difficult to quantify. They are permanent and required for every job.

Wisdom is a Soft Skill

Wisdom is knowledge gained through experience over time. Organizational psychologist and bestselling author Adam Grant says, “Wisdom is being fast to learn from others’ errors to slow the rate of yours.” You attain wisdom by collecting as many facts and as much truth as you can to make the best decision you can in the time that you have to make it. Here are three ways you use wisdom at work:

Emotional Intelligence – You have learned how to competently manage your emotions when you are under stress. You recognize when emotions are governing someone’s behavior and can empathize with them. You are able to identify someone’s motivation and use it to influence them both verbally and non-verbally. For example, you have a personal rule to wait 24 hours before replying to an email that makes you angry.

Time Management – You can plan strategically (you have to-do lists for today, tomorrow, next week, etc.). You can remain focused long enough to get into flow. You have boundaries around work-life integration. You put in the time necessary to grow trusted relationships. For example, you booked a recurring calendar appointment for the last hour of your workday on Fridays to update your monthly expense report. 

Performance Under Pressure – You developed the patience to prioritize instead of criticize. You recognize that a looming deadline tempts you to cut corners, but you also remember garbage in, garbage out. Experience has taught you that ideas and solutions come faster after you’ve taken a break. For example, your biggest client threatens to leave. Instead of looking for a team member to blame, you personally call the client for feedback.

The fast pace of business makes managing our impulses, waiting for processes to run their courses, and looking at the big picture and where our selfie fits in it hard. So may we please re-label soft skills with an adjective that better describes them? What do you think of human skills or professional skills? Please share your ideas in the comments.