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One of the most valuable resources for your professional growth is the wisdom and experience of Subject Matter Experts (SME). But approaching them requires respect and authenticity. A cold email with Can I Pick Your Brain? as the subject line makes you look lazy right off the bat. Let’s explore a strategic framework for reaching out that will lead to meaningful interactions and genuine connections.
Propose
Both you and the SME know you are asking them for a favor, so acknowledge that upfront with politeness and in-advance gratitude. For example, instead of using Can I pick your brain? as the subject line, substitute it with May I Learn from Your Experience? or May I Have Your Perspective? Then immediately after the greeting, clearly articulate why you’re reaching out. What specific insights do you want and why do you think this person can give them to you? Are you navigating a challenging project? Do you need to understand industry trends? Are you seeking career guidance? Describe their expertise that prompted you to reach out, then state what you will bring to the interaction. Emphasize the mutual benefits of connecting. For example, you can publish a post about what you learn from your conversation with them on your social media platforms and tag them. By framing the discussion as a two-way street, you position yourself as someone who values collaboration and is committed to adding value to their work.
Pregame
SMEs put content out into the world to test its resonance. Most are open to both feedback and discussion. But if your ask is vague or too open-ended, your SME won’t be able to meaningfully contribute to your development. Prepare a set of targeted questions that align with your goals and challenges. Include a couple in your cold email and request a meeting to obtain the SME’s answers. Set a flexible deadline for your request. For example ask, “Would you have time in the next two weeks to answer those questions and, depending on your answers, maybe one or two follow up questions?” Being upfront about your intentions shows you are mindful of the SME’s time and sets the stage for a focused and productive conversation. Giving the SME time to process your request before you meet is more likely to yield actionable advice.
Prepare
Nothing conveys sincerity more than establishing you’ve done your homework. Get familiar with their background, accomplishments, and any recent contributions they’ve made to their industry. In your cold email, reference specific aspects of their work that resonate with you. Before reaching out, follow them on LinkedIn and react and/or comment on their posts. This showcases your genuine interest in their expertise and signals that you pay attention to their work. SMEs are inundated with meeting requests. Offer to meet in person, to arrange a 20 – 30 minute videoconference, or to send them an email with a list of three to five questions they can answer at their convenience. Consideration of their time increases the likelihood of a positive response. It takes practice and follow up, but mastering the art of seeking advice from SMEs can be a game-changer in your professional journey.
Do you seek advice from strangers you admire? How do you ask them for it? Please share in the comments.