Resume

Mardi Smith-Humphreys
E-mail: mardihumphreys@gmail.com
linkedin.com/in/mardi-humphreys-9278b940

Experience:

Communication and Membership Manager, Technology First, Dayton, OH August 2022-Present

I am responsible for planning, developing, implementing, and monitoring Technology First’s internal and external communications strategies. I develop effective messaging to communicate with members, potential members, and sponsors. I am the media contact and public relations representative. I promote brand awareness through community engagement. I work with the Executive Director and staff to manage recruitment and retention of Technology First members and sponsors as well as ensure their success. I assist the Executive Director and team with event planning, preparation, execution, and follow up.

Founder and Principal Consultant, MSH Consulting, LLC, Dayton, OH August 2022-Present

I’m a marketing and communication strategist, a content creator, and a writer. I help businesses develop their vision and mission then tell their stories through multiple platforms. I position organizations for success with everything from marketing plans to social media campaigns. I narrate companies’ brands through newsletters, blogs, email campaigns, videos, and more. I create SEO optimized digital content for websites and social media. I’m a speaker, facilitator, and moderator around leadership and workforce. I help people make wise choices under my “Is It Worth Your T.E.A.M.?” brand.

Marketing And Public Relations Specialist, Drone Express, Dayton, OH April 2022-July 2022

I raised brand awareness using digital, print, broadcast, and social media. The content I created strategically targeted whom we were trying to reach with a message they wanted to hear on the platforms they frequented. From writing press releases to building relationships with investors and influencers, I loved using every avenue available to both effectively tell our story and elevate our partners’ experiences. 

Change Agent, Integration Edge, Beavercreek, OH June 2020-April 2022          

I was the creative-thinking, problem-solving Brand Marketing Manager. For example, ask me how I saved my company $19,800 to upskill eight team members, developed a story around it, then secured promotion for the story. I loved applying the experience I gained working in broadcast television, ministry, education, energy efficiency, and information technology to solve challenges for businesses and non-profits. I was a trusted advisor who unified teams, facilitated processes, and shepherded implementation of deliverables. Rainbow Data Systems, Inc. is the parent company of Integration Edge.

Account Manager, Rainbow Data Systems Inc., Beavercreek, OH,  November 2018-April 2022

I was the liaison between the client and Rainbow Data Systems, Inc. I advocated for the client’s needs and satisfied their concerns quickly and efficiently. I built customer relationships into long-term partnerships. I completed projects on time and within budget. I developed strategic marketing plans, ensured KPIs were met, and suggested future goals to consider.

Market Outreach Specialist, CLEAResult, Consulting, Inc. Dayton, OH – June 2018-November 2018

I managed the Small Business Direct Install and Multi-family Direct Install programs for Dayton Power and Light (now aes). I recruited participants to the programs through outreach and public relations. I supervised two teams of installers. I managed inventory for both programs. I kept the pipeline full two weeks in advance through targeted strategy. I collected, cleansed, and presented data-driven quarterly reports to the client. I managed quality control and produced reports for the client while ensuring compliance with the terms of the contract. I was promoted from Program Specialist.

Program Specialist, CLEAResult, Consulting, Inc. Dayton, OH – 2014-2018

I provided administrative, financial and customer support to the delivery of programs and services to CLEAResult clients, customers, contractors and field staff. I processed rebates for energy savings initiatives exceeding production and savings goals with 98% accuracy. I processed contracts bringing them in under budget. I was responsible for equipment and product inventory. I managed data for monthly program production and financial reporting requirements. I assisted in the resolution of customer issues. trained contractors on program rules and technology. I did marketing and outreach for start up programs and event planning. Promoted from Program Coordinator.

Program Coordinator, CLEAResult, Consulting, Inc. Dayton, OH – 2014-2017

I provided administrative, financial and customer support to the delivery of programs and services to CLEAResult clients, customers, contractors, and field staff. I consistently exceeded (95% and above) client goals. I processed in excess of 8,000 rebates for energy savings initiatives per year. My average time between the successful completion of an application and the check mailed to the customer was 7.9 business days. I assisted in the resolution of customer issues. I coordinated over 160 contractors, training them on program rules and technology. I input, verified, and corrected data for monthly financial and production reporting requirements. I managed equipment inventory: ordering, distributing, processing, accounting, and quality control. I assisted in planning and executing events. I monitored key performance indicators to ensure internal goals were met.

For work experience prior to 2014, let’s chat. For volunteer and publication history, please visit my LinkedIn profile. For your convenience, the link is at the top of this resume.

Education
Wright State University, Dayton, OH — Bachelor of Arts Mass Communication, (Magna cum Laude)

Skills

  • Marketing Strategy
  • Strategic Communication
  • LinkedIn Coaching
  • Business Development
  • Digital Marketing
  • Social Media Marketing
  • Content Marketing
  • Written Communication
  • Branding & Identity
  • Leadership
  • Public Relations
  • Consultative Sales
  • Account Management
  • Solution Selling
  • Process Management
  • Conflict Management and Resolution
  • Teamwork
  • Negotiation
  • Effective Evaluation
  • Customer Success
  • Client Support
  • Team Building
  • Outreach
  • Video Production
  • Event Management