Mardi Smith-Humphreys
E-mail: mardihumphreys@gmail.com
LinkedIn Profile: Mardi Humphreys
SUMMARY
Marketing leader with more than a decade of experience driving brand strategy, digital campaigns, and audience growth for nonprofits, small businesses, and tech organizations. Known for turning complex goals into clear marketing plans that improve engagement, strengthen brand clarity, and increase conversions. Skilled at building cross-functional alignment, managing content and campaigns across channels, and leading initiatives that deliver measurable impact.
CORE SKILLS
Marketing Strategy & Planning • Digital Campaigns • Brand Messaging
Audience Research & Insights • Content Strategy • Multi-Channel Engagement
Analytics & Reporting (HootSuite, Meta, LinkedIn)
PR & Media Relations • Event Strategy • Leadership & Team Alignment
CRM & Project Tools (HubSpot, Salesforce, Workday, Monday.com, ClickUp, Wrike)
PROFESSIONAL EXPERIENCE
Spark Space Creative – Dayton, OH
Marketing Strategist (July 2025 – Present)
• Lead marketing strategy engagements for nonprofits and small businesses, clarifying goals, refining messaging, and aligning campaigns with organizational mission.
• Conduct discovery sessions, audience analysis, and content audits to identify what drives engagement and where to reallocate resources.
• Build actionable marketing plans that improve brand clarity, increase engagement, and boost conversions across digital channels.
• Develop messaging frameworks, campaign ideas, and KPIs to guide consistent outreach and informed decision-making.
MSH Consulting, LLC – Dayton, OH
- Founder & Chief Confidante (2022 – Present)
• Deliver marketing strategy, messaging, and content development for nonprofits and small businesses.
• Create SEO-optimized content for websites, newsletters, and campaigns to support visibility and engagement.
• Lead workshops, speaking engagements, and training in leadership, workforce development, and branding. - Provide strategic direction and hands-on operational support, ensuring clients walk away with workflows, roadmaps, and next steps they can implement immediately
Technology First – Dayton, OH
Marketing & Communications Manager (Nov 2024 – Jun 2025)
Community Engagement & Membership Manager (Aug 2022 – Nov 2024)
• Led internal and external communications for a regional technology association.
• Managed branding, PR, email campaigns, social media, and web content for member engagement.
• Planned and executed ~50 events annually, including conferences with 450+ attendees.
• Served as media liaison and built relationships with press, sponsors, and community partners.
Wilderness Agency – Dayton, OH
Marketing Strategist (Nov 2021 – Jan 2023)
• Led SWOT analyses, brand development, and multi-channel strategy to help clients grow audience engagement.
Drone Express – Dayton, OH
Marketing & PR Specialist (Apr 2022 – Jul 2022)
• Built brand visibility through digital, print, and social campaigns.
• Developed press releases and media strategies to support partnerships and milestones.
Integration Edge – Beavercreek, OH
Change Agent & Brand Marketing Manager (Jun 2020 – Apr 2022)
• Directed brand strategy, messaging, and creative execution across platforms.
• Saved $19,800 by creating an internal training initiative for staff.
• Championed aligned messaging and collaboration across teams.
RDSI – Beavercreek, OH
Account Manager (Nov 2018 – Apr 2022)
• Served as client liaison, ensuring project alignment and high-quality delivery.
• Developed strategic marketing plans and supported long-term partnerships.
CLEAResult – Dayton, OH
Market Outreach Specialist (Jan 2014 – Nov 2018)
• Managed community-based energy efficiency programs.
• Oversaw installation teams and program inventory.
• Ensured contract compliance through data-driven reporting.
EDUCATION
Wright State University – Dayton, OH
Bachelor of Arts in Mass Communication, Magna Cum Laude
Note: For additional employment, skills, volunteer experience, and publications, visit me on LinkedIn.