Resume

Mardi Smith-Humphreys
E-mail: mardihumphreys@gmail.com
LinkedIn Profile: Mardi Humphreys

Profile Summary: Results-driven marketing professional with 10+ years of experience driving brand growth. Proven success in increasing ROI. Crafts compelling narratives and fosters team collaboration to achieve measurable success.

Key Skills

  • Digital Marketing Strategies (SEO, SEM)
  • Email & LinkedIn Campaign Management
  • Data Analytics & Reporting (HootSuite, LinkedIn)
  • CRM & Project Management (HubSpot, Salesforce, Workday, Monday.com, Wrike, ClickUp, Constant Contact)
  • Emotional Intelligence & Team Leadership
  • Public Relations & Media Outreach
  • Event Planning & Execution

Professional Experience

Marketing & Communication Manager
Technology First, Dayton, OH | Aug 2022 – Present

  • Develop and execute internal and external communication strategies to enhance brand awareness and member engagement.
  • Manage digital marketing campaigns across multiple platforms, ensuring consistent messaging and audience growth.
  • Manage 60+ annual events, including conferences with 450+ attendees, from planning to execution.
  • Serve as media contact and public relations representative, building relationships with press and industry stakeholders.

Founder & Principal Consultant
MSH Consulting, LLC | 2022 – Present

  • Develop marketing strategies and content for businesses, aligning messaging with brand goals.
  • Create SEO-optimized digital content for websites, newsletters, blogs, and social media.
  • Provide leadership training, speaking engagements, and facilitation on workforce and leadership topics.

Marketing & PR Specialist
Drone Express, Dayton, OH | Apr 2022 – Jul 2022

  • Raised brand awareness through strategic digital, print, and social media campaigns.
  • Created targeted content to engage key audiences and enhance company visibility.
  • Built relationships with journalists and influencers to expand media coverage.

Change Agent (Brand Marketing Manager)
Integration Edge, Beavercreek, OH | Jun 2020 – Apr 2022

  • Developed marketing strategies to drive brand growth and awareness.
  • Created and promoted content that led to measurable business impact.
  • Implemented cost-saving initiatives, such as upskilling eight team members and saving $19,800.

Account Manager
RDSI, Beavercreek, OH | Nov 2018 – Apr 2022

  • Served as the primary liaison between clients and internal teams, ensuring needs were met efficiently.
  • Developed strategic marketing plans and ensured key performance indicators (KPIs) were achieved.

Market Outreach Specialist
CLEAResult, Dayton, OH | Jan 2014 – Nov 2018

  • Managed energy efficiency programs for small businesses and multi-family housing.
  • Supervised installation teams and maintained inventory for program operations.
  • Analyzed and reported data to ensure compliance and performance metrics were met.

Education

Wright State University, Dayton, OH
Bachelor of Arts in Mass Communication, Magna Cum Laude

Note: For additional employment, skills, volunteer experience, and publications, visit me on LinkedIn.