Mardi Smith-Humphreys
E-mail: mardihumphreys@gmail.com
LinkedIn Profile: Mardi Humphreys
Profile Summary: Results-driven marketing professional with 10+ years of experience driving brand growth. Proven success in increasing ROI. Crafts compelling narratives and fosters team collaboration to achieve measurable success.
Key Skills
- Digital Marketing Strategies (SEO, SEM)
- Email & LinkedIn Campaign Management
- Data Analytics & Reporting (HootSuite, LinkedIn)
- CRM & Project Management (HubSpot, Salesforce, Workday, Monday.com, Wrike, ClickUp, Constant Contact)
- Emotional Intelligence & Team Leadership
- Public Relations & Media Outreach
- Event Planning & Execution
Professional Experience
Marketing & Communication Manager
Technology First, Dayton, OH | Aug 2022 – Present
- Develop and execute internal and external communication strategies to enhance brand awareness and member engagement.
- Manage digital marketing campaigns across multiple platforms, ensuring consistent messaging and audience growth.
- Manage 60+ annual events, including conferences with 450+ attendees, from planning to execution.
- Serve as media contact and public relations representative, building relationships with press and industry stakeholders.
Founder & Principal Consultant
MSH Consulting, LLC | 2022 – Present
- Develop marketing strategies and content for businesses, aligning messaging with brand goals.
- Create SEO-optimized digital content for websites, newsletters, blogs, and social media.
- Provide leadership training, speaking engagements, and facilitation on workforce and leadership topics.
Marketing & PR Specialist
Drone Express, Dayton, OH | Apr 2022 – Jul 2022
- Raised brand awareness through strategic digital, print, and social media campaigns.
- Created targeted content to engage key audiences and enhance company visibility.
- Built relationships with journalists and influencers to expand media coverage.
Change Agent (Brand Marketing Manager)
Integration Edge, Beavercreek, OH | Jun 2020 – Apr 2022
- Developed marketing strategies to drive brand growth and awareness.
- Created and promoted content that led to measurable business impact.
- Implemented cost-saving initiatives, such as upskilling eight team members and saving $19,800.
Account Manager
RDSI, Beavercreek, OH | Nov 2018 – Apr 2022
- Served as the primary liaison between clients and internal teams, ensuring needs were met efficiently.
- Developed strategic marketing plans and ensured key performance indicators (KPIs) were achieved.
Market Outreach Specialist
CLEAResult, Dayton, OH | Jan 2014 – Nov 2018
- Managed energy efficiency programs for small businesses and multi-family housing.
- Supervised installation teams and maintained inventory for program operations.
- Analyzed and reported data to ensure compliance and performance metrics were met.
Education
Wright State University, Dayton, OH
Bachelor of Arts in Mass Communication, Magna Cum Laude
Note: For additional employment, skills, volunteer experience, and publications, visit me on LinkedIn.