Mardi Smith-Humphreys
E-mail: mardihumphreys@gmail.com
LinkedIn Profile: Mardi Humphreys
Experience:
Member Success and Community Engagement Manager, Technology First, Dayton, OH August 2022-Present
I develop relationships with members, potential members, and sponsors to help them and their organizations grow both their businesses and their careers. I annually exceed expectations for member recruitment and retention as well as sponsorship. I promote brand awareness through community engagement. The phrase I hear most at networking events: “Mardi knows everyone.”
Founder and Principal Consultant, MSH Consulting, LLC, Dayton, OH August 2022-Present
I’m a marketing and communication strategy coach, content creator, and writer. I help businesses develop their vision and mission then tell their stories positioning them for success with everything from marketing plans to social media. I narrate companies’ brands through SEO optimized digital content like websites, newsletters, blogs, email campaigns, videos, and more. The best part of this job is keynoting, facilitating, and moderating conversations around leadership, decision making, and workforce under my “Is It Worth Your T.E.A.M.?” brand.
Marketing And Public Relations Specialist, Drone Express, Dayton, OH April 2022-July 2022
I raised brand awareness using digital, print, and social media. The content I created strategically targeted whom we were trying to reach with a message they wanted to hear on the platforms they frequented. From press releases to building relationships with journalists and influencers, I loved using every avenue available to both effectively tell our story and elevate our partners’ experiences. My “Summer in Centerville” campaign to honor first responders was my favorite.
Change Agent, Integration Edge, Beavercreek, OH June 2020-April 2022
Integration Edge was a division of RDSI. I was the creative-thinking, problem-solving Brand Marketing Manager. I loved applying the experience I gained working in broadcast television, ministry, education, energy efficiency, and information technology to solve challenges for businesses and non-profits. I was a trusted advisor who unified teams, facilitated processes, and shepherded implementation of deliverables. Ask me how I saved my company $19,800 to upskill eight team members, developed a story around it, then secured promotion for the story.
Account Manager, Rainbow Data Systems Inc., Beavercreek, OH, November 2018-April 2022
I was the liaison between the client and RDSI. I advocated for the client’s needs and satisfied their concerns quickly and efficiently. I developed strategic marketing plans, ensured KPIs were met, and suggested future goals to consider. This is how I learned how to build customer relationships into long-term partnerships.
Market Outreach Specialist, CLEAResult, Consulting, Inc. Dayton, OH – June 2018-November 2018
I managed the Small Business Direct Install and Multi-family Direct Install programs for Dayton Power and Light (now aes). I recruited participants to the program through outreach and public relations. I supervised two teams of installers while managing inventory, filling the participant pipeline, quality control, and ensuring compliance for both programs. My biggest achievement was being promoted to this position from Program Specialist at the suggestion of my manager’s supervisor.
Program Specialist, CLEAResult, Consulting, Inc. Dayton, OH – 2014-2018
In addition to the Program Coordinator duties listed below, I processed contracts bringing them in under budget, managed product inventory, and analyzed data for monthly program production and financial reporting requirements. I managed marketing and outreach for start up programs. I was promoted from Program Coordinator.
Program Coordinator, CLEAResult, Consulting, Inc. Dayton, OH – 2014-2017
I provided administrative, financial, and customer support to the delivery of programs and services to CLEAResult clients, customers, contractors, and field staff. I consistently exceeded (98% and above) client goals. I processed in excess of 8,000 rebates for energy savings initiatives per year. My average time between the successful completion of an application and the check mailed to the customer was 7.9 business days. I assisted in the resolution of customer issues. I coordinated over 160 contractors, training them on program rules and technology. I managed equipment inventory: ordering, distributing, processing, accounting, and quality control. I assisted in planning and executing events.
For work experience prior to 2014, let’s chat. For volunteer and publication history, please visit my LinkedIn profile. For your convenience, the link is at the top of this resume.
Education
Wright State University, Dayton, OH — Bachelor of Arts Mass Communication, (Magna cum Laude)
Skills
- Marketing Strategy
- Strategic Communication
- LinkedIn Coaching
- Business Development
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Written Communication
- Branding & Identity
- Leadership
- Public Relations
- Consultative Sales
- Account Management
- Solution Selling
- Process Management
- Conflict Management and Resolution
- Teamwork
- Negotiation
- Effective Evaluation
- Customer Success
- Client Support
- Team Building
- Outreach
- Video Production
- Event Management